March 16 - 20, 2026
Conversion Fest
The way people find and use websites has changed. Learn how to design for conversion in the AI search era.
Special Thanks To Our Sponsors
Meet Your Host, Shannon Mattern
No matter what stage of business you’re in, you’ll leave knowing how to navigate these unprecedented web design industry changes with confidence and a clear strategy.
A FREE ONLINE EVENT FOR DESIGNERS WHO want fresh insights into what drives conversion in an ai-search world
Get your free ticket and learn what it takes to stay relevant and design the next generation of high-performing websites.
The Topics
Learn what drives conversion in the age of AI search
The AI Search Driven Buyer Journey
Understand how AI search changes how people discover brands and why conversion starts before visitors reach a website.
Designing Decisions, Not Just Pages
Learn how to structure pages and create simple experiences that make it easy for people to take action.
Trust In An AI-Saturated World
Design websites that stand out and build trust, even when content is everywhere, so your clients gain credibility, not just traffic.
SEO Meets AEO
Discover how search engines and answer engines work together and how they can actually increase visibility and conversions if used right.
Humans v. Algorithms: The New UX Reality
Understand how human expectations and AI-driven systems intersect, and how to create experiences that work for both.
Data, Testing & Smarter Decisions
Learn how to move beyond the guesswork and use data to improve what actually converts, even amidst AI.
What Attendees Are Saying
"Jam packed! I just loved it!"
So much information, I couldn't sleep last night I was so inspired! I had to limit myself to a few sessions a day so I didn't over do it but it was hard choosing as there was so much gold! Thank you so much!
- Chrystal Fleming, Indigo Ink
THE SIMPLY PROFITABLE DESIGNER SUMMIT IS FOR...
Experienced designers
Stay ahead as AI search changes how people discover, experience, and convert on websites so you can continue delivering exceptional projects for your clients.
Growing Designers
Learn cutting-edge strategies to create high-converting websites and user experiences so you can become the go-to in your industry.
New Designers
Start with clarity and confidence that you're creating high-converting websites from day one so you can confidently book profitable projects
What Attendees Are Saying
"I was so inspired!"
It was so inspiring to learn from and interact with designers from all over the world who have either gone through or are going through the same growing pains I am. I am so pumped-up and inspired with everything I learned and I can't wait to put it all into practice!
- Tamar Brown
THIS YEAR'S SESSIONS
Live Q&A with Sam Sarsten
Live Event
Behind The Scenes of the Local SEO Academy
Live Q&A with Jason Gracia
Live Event
Behind The Scenes of the Million Dollar Website™ System
Panel Discussion
Live Event
Talking to Clients About Conversion
Panel Discussion
Live Event
What Helps Websites Convert In The Era of AI Search
Diana Wei Fang
She/Her
The 10-Minute Window: Why Your Contact Form Is Losing You Clients
Yevgeniya "Gigi" Davarashvili
She/Her
The Five Levers of Web Conversion Every Designer Needs in the AEO Era
Pippa Tanko
She/Her
The Visual Trust Engine: How Story-Driven Imagery Helps You Build Websites That Convert
Whitney Rose
She/Her
AI is Choosing Who Gets Hired. Here's How to be the Obvious Choice
Tiffany Pichardo
Design Systems + AI The New Conversion Advantage for Web Designers
The Brief Collective
She/Her
The Experience Edit: How To Design Websites That Quietly Sell For Your Clients
Shannon Mattern
She/Her
Pricing for Conversion: The Package Matrix™ Strategy
Sarah Robb
She/Her
Clarity Before Clicks: Why Brand Strategy Is the Root of Successful Conversion and How to Make It Simple
Sam Sarsten
He/Him
How to Get ChatGPT to Recommend Your Clients
Bailey Collins
She/Her
From Confusion to Conversion: Helping Clients Create Content That Supports the User Journey
Nikki Thompson
She/Her
Integrating Copy Support to Help Clients Get Found & Get Inquiries
Michelle Bourbonniere
She/Her
How AI Search Works
Melina Palmer
She/Her
Designing for Decisions: Using Behavioral Science to Shape What People Choose
Meg Casebolt
She/Her
Search Evolved: From Keyword Chasing to AI Authority
Leigh Scott
She/Her
Finding the Conversion Baseline & What to Improve Next
Josh Hall
5 Not-So-Common Website Conversion Tips
Jason Gracia
He/Him
Million Dollar Website: How I Made Millions as a Web Designer without Ever Selling Websites
Jacob Cass
He/Him
Build a Signature Offer That Makes Websites Convert (+ Free Workbook)
Haley Brown
She/Her/Hers
Woo Them: 5 Simple Design Tweaks That Convert Browsers Into Buyers
Chris Misterek
He/Him
The Homepage Conversion Blueprint: Design Any Page To Double Its Sales
Cathy Olson
She/Her
How to Read Your Own Page Like Your Buyer Does (And Fix What's Actually Broken)
20+ sessions to help you build higher-converting websites
What Attendees Are Saying
"I can't wait to implement!"
I'm just starting out and this summit was so much more than I could have hoped for. The best part was that I could watch it from my home in Portugal, at the hours I wanted and with speakers that could answer to my many questions and much more. It was amazing and I can't wait to implement what I've learned!
- Ana Zagalo, Zagalo Creative Studio
What past attendees say
Meet your host
Shannon Mattern is the founder of the Web Designer Academy and host of the Profitable Web Designer Podcast. She has a passion for helping designers like you believe deeply in the value of what you create for your clients, love every second you spend working in and on your business, and create an abundance of time and money so that you can live the life you've always wanted.
Shannon believes that there's no one right way to run your design business... just the way that's right for you!
The Simply Profitable Designer Summit will introduce you to creative ways to optimize your design business and fix the pieces of your business that aren’t working well so you can have the profitable, fulfilling design business you deserve!
The Details
When
The Simply Profitable Designer Summit will run from March 16-20, 2026 with a mix of live sessions and pre-recorded presentations.
Where
I don't know about you, but I prefer to do my hair and leave my house as little as possible. With that being said, you can tune into the summit from the comfort of your couch and yoga pants.
Presentations
Presentations will be available to watch during summit week for 48 hours after they go live. Presenters will provide you with valuable strategy and action steps so you can map out your next steps.
Prizes
You'll have the chance to win prizes throughout the event. In fact, we're playing Bingo right now in the Summit Community. Come on in and join the fun!
Upgrades
After registering, you can upgrade to get ongoing presentation access, a workbook, plus the option to get $5k in premium speaker bonuses, and more!
Party It up
You’ll have access to the Summit Community where we’ll be partying it up before the summit starts and working together to simplify once it kicks off.
Why Attend the 10th Annual Simply Profitable Designer Summit
There are a lot of incredible summits out there for designers. So why make time for this one?
Simply Profitable Designer Summit is the original summit focused specifically on helping designers run more profitable businesses. We're in our 10th year, and each year it just keeps getting better!
We've built strong relationships with industry leaders who return year after year to generously share what they're learning as the industry shifts faster than we've ever seen before - and we're always bringing in new faces and perspective so that you can keep your business simple, profitable, relevant and fulfilling.
FAQs About the Summit