RECURRING REVENUE FEST 
March 17-21, 2025
Create consistent, predictable income you can count on in your design business.
Brought to you by
Meet Your Host
Shannon Mattern (she/her)
Retainers Reinvented: How to Create Recurring Revenue Without Working 24/7
I'm Shannon Mattern, founder of the Web Designer Academy, host of the Profitable Web Designer Podcast, and I'll be your host for the 2025 Simply Profitable Designer Summit!
I'm so excited you're here, because this year's speaker lineup is next level! You'll find so many genius, creative, refreshing ways to run your design business in this year's Summit... so get ready to get inspired. There's gold in every single presentation!
My goal for you is that when you leave this event, you truly believe what you want for your business and your life is possible, and that you've found strategies that feel aligned and the mentors who can lead you there.
And now, onto your amazing speakers!
Meet Your Speakers
Alyssa Downey (she/her)
The Loyalty Loop: Past Clients, Future Profits
Alyssa Downey is the founder of Make Your Design Matter ®, helping ambitious self-employed designers nail their processes, wow their clients, and grow their businesses. She provides actionable resources and consulting, helping you ditch the “fake it till you make it” mindset and feel confident showing up as the capable, trusted expert you are. With 7 years of self-employment experience, and 10 working as a professional designer, Alyssa guides you to create a foundation for sustainable success.
Alyssa also owns Amp’d Designs, helping businesses get noticed through intentional, strategic branding and website design.
Brad Hussey
Stop Chasing Projects: Can Subscription Services Fix Your Web Design Business?
Brad Hussey is a seasoned web designer, educator, and business coach who helps freelance designers transform scattered services into scalable, productized businesses. With over a decade of experience and more than 600,000 students worldwide, Brad’s practical, no-nonsense strategies empower designers to escape the feast-or-famine cycle and build sustainable, profitable careers.
Cass (she/her) & Amanda (she/her)
The Profit Planner We Use for Predictable Recurring Revenue
Cass & Amanda are Co-Founders and Designers at Foxtrot Branding, a design studio offering strategic branding, packaging, and website design services for product-based brands. In addition to working with clients, Cass & Amanda offer courses and coaching that have helped 500+ designers improve their design skills, grow their businesses, and raise their rates.
Danbee Shin (she/her)
How to Get Out of Survival Mode by Building Recurring Revenue
Danbee Shin is a web design mentor and creator of The Fast Track System, a course that helps web designers build consistent income through high-ticket projects. Drawing on her experience running a six-figure web design business and working at startups and Fortune 500 companies across Asia and Europe, Danbee offers a practical and inclusive approach to building businesses that support healthy, fulfilling lives. Originally from South Korea, she currently lives in Switzerland with her husband and their border collie mix, Mari.
Emma Kate & Haley from WP Mavens (she/her)
Packaging & Selling Website Maintenance
We’re web designers, WordPress fangirls & design geeks on a mission to help female web designers build their dream WP design business! And, you, you talented designer that we already adore, you can TOTALLY sit with us! Seriously, make yourself at home. Because we get it. We’re designers just like you. We get goosebumps over a gorgeous font combo, cringe over a premature popup, and can get physically ill over an ugly colour palette. But, more than that, we’ve been where you are, have made a LOT of mistakes and had to learn things the hard way.
Jacob Cass (he/him)
🦩 3x Proven Ways to Make Recurring $$$ – So You Can Stop Chasing Clients & Start Sippin’ Piña Coladas
Jacob Cass is a brand designer, strategist, coach and founder of JUST Creative, a leading branding consultancy and blog. With over 17 years of experience working with clients like Disney, Nintendo, and Jerry Seinfeld, Jacob now focuses on helping small and medium-sized businesses grow through strategic branding. An advocate for lifelong learning, Jacob shares his expertise through the JUST Branding Podcast and the Brand Builders Alliance, a membership community for creative professionals. His work has earned recognition in Entrepreneur, Forbes, TEDx, and design books like the Logo Lounge Master Series. Formerly a digital nomad exploring 88 countries, Jacob now resides in Sydney with his family, continuing to inspire and educate the next generation of brand builders.
Jamie Starcevich (she/her)
Repeat Design Days
Jamie helps designers create a friction-free process including zero revisions and repeat clients. She’s personally completed over 500 repeat design days and has trained thousands of designers to do the same. This sustainable repeat design day model has allowed a realistic work/life balance this season with 3 boys at home! Her studio has enjoyed working with successful entrepreneurs including Clean Mama, Whitney English, Melyssa Griffin, ByRegina, and more.
Jana Osofsky (she/her)
Leverage Pinterest to Generate Leads on Autopilot & Sign More Perfect-Fit Design Clients
Jana O. is a marketing expert, content strategist, and Pinterest educator for coaches, service providers, and other online experts. Jana’s current mission is to help her clients and students create high-converting blog posts, repurpose and promote them on repeat — and book out their client rosters!
Josh Hall
How to Build MRR with a Website Support Plan (even if you don't use WordPress)
Josh is a proud work-from-home Husband and Father of 3 littles. 5 if you include 2 Golden Retrievers.
He was a professional web designer who built and scaled his own agency for over a decade before selling it in 2020 to focus full time on teaching other aspiring web designers on how to build businesses of their own.
Josh is a web design business coach, podcast host and web agency founder based out of Columbus, Ohio. Through his podcast, youtube channel, online courses and web design community Web Designer Pro™, he teaches web designers how to build a web design business that gives them freedom and life they love.
Kate Scott (she/her)
How to Design and Deliver Squarespace Website Templates
Kate Scott is a web designer and business strategist empowering entrepreneurs with the tools and education they need to build a compelling online presence. She's helped thousands of business owners with her free tutorials, online courses, and premium Squarespace templates. Kate's clients and customers have been featured in Forbes, The New York Times, Inc. Magazine, Vanity Fair, The Cut, The Independent, Fast Company, Entrepreneur, TEDx, and more.
Laura Grace Sears (she/her)
How Nurturing Relationships Can Make You Money
Laura Grace is an Atlanta-based commercial photographer and art director who specializes in photo shoots for brands and websites. She co-owns Mushaboom Studio with her twin sister, Katie Lynn, a crazy gifted brand and web designer. Together, they create high-quality visuals that build ease and support into their clients’ brands. As an art director, LG deeply understands marketing and branding, allowing her to craft concepts that effortlessly communicate what’s special about a business. As a small business owner, she’s learned the hard way that nurturing real relationships is more effective than any cold email campaign. As a photographer, she knows how to plan and produce photo shoots in a way that makes the most of a budget - large or small.
Lindsay Halsey (she/her)
How to Add SEO Services to Your Web Design Business
Lindsay Halsey is the co-founder of Pathfinder SEO and a partner in an SEO agency, webShine. For fifteen years, she has worked with small to large businesses on focused, high-return SEO campaigns. Today, Lindsay teaches web designers and digital agency owners like you how to start and grow their SEO services offering so they can grow their recurring revenue and build more sustainable agencies.
Lisa Williams (she/her)
The One Where You Stop Juggling Multiple Tools to Run Your Web Design Business
As the heart and soul behind JoLi Design Solutions and Your Moxie Maven, Lisa brings a warm and welcoming approach to helping businesses thrive. Through her courses and her YouTube channel she's taken her love for web design, deep knowledge of Moxie CRM, and natural teaching ability to create something really special - a course that makes project management feel like a chat with a friend who really gets it.
Starting from her own journey with Moxie CRM, Lisa discovered clever ways to make everything run smoothly. She turned those "aha!" moments into an easy-to-follow system that just works!
What makes Lisa's approach so special? She sprinkles in fun references to "Friends" (her favorite show!) and adds just the right touch of humor to keep you smiling while you learn. It's like having a knowledgeable friend by your side, making even the most technical stuff feel totally doable and actually enjoyable!
Maegan Megginson (she/her)
Radical Rest for Entrepreneurs
Maegan Megginson is a Business Mentor and Licensed Therapist who helps entrepreneurs recover from burnout by creating more sustainable and energizing ways to work. Drawing on her experience as a healer and seven-figure business owner, Maegan's unique magic weaves together the practical and spiritual elements we need to create successful businesses and truly wealthy lives. She is the host of Deeply Rested, the podcast and newsletter that helps people doing good work in the world take good care of themselves. You can learn more about her work at www.deeplyrested.com.
Meg Casebolt (she/her)
Get found on Google for consistent leads on autopilot
Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & Apple Podcasts) & turn those new readers into leads, subscribers and sales.
Megan Weeks (she/her)
Inside My Automated Marketing Strategy That Brings in 6 Figures Per Year!
Megan Weeks is a brand and web designer who creates authentic, timeless designs by blending modern and vintage styles. She also leads Curated Collective Co., a welcoming community for graphic designers, offering real talk, inspiration, and support.
Michelle Lee (Moxie) (she/her)
Organization is the new black
Once upon a time, Michelle dreamed of being a photographer. After being a big quitter when it came time to learn editing tools, she dove into the world of systems and processes and is now proud to be a part of the Moxie team supporting designers in their admin so they can get back to the work they love.
Mindy Vasalle (she/her)
Turning Passion Projects into Digital Products that Sell
I’m Mindy, the founder and creative force behind Brand Me Gorgeous and Site Canvas Studio. As a proud Showit Design Partner and Canva Creator, my passion is empowering Showit designers to build stunning brands from the inside out. Through my signature course, Gorgeous Designers, and the extensive resources available at Site Canvas Studio, I provide the tools and strategies designers need to elevate their craft and grow a truly gorgeous brand.
Rache De Luna (she/her)
How to Sell Squarespace and Shopify Website Templates
Rache is a self-taught web designer & developer and the founder of Squarestylist. From starting with zero coding knowledge to selling over a thousand website templates, she now mentors hundreds of designers through her signature programs, Standout Squarespace and Standout Shopify. Her mission is to help designers master technical skills, create sought-after websites, and build thriving businesses.
Racheal Graham (she/her)
How to Build Recurring Revenue with Strategic Client Roadmaps
Racheal Graham is the CEO of GreenHouse Creative, a boutique marketing agency that helps service-based businesses grow by booking better clients, increasing revenue, and streamlining operations. Known for breaking down overwhelming strategies into clear, actionable steps, she delivers solutions business owners often didn’t realize they needed. With over a decade of client experience and a background in corporate software development, Racheal blends analytical expertise with creative problem-solving to craft impactful strategies. She’s shared her insights as a featured speaker at events like the Business of Home Launch Workshop and the Simply Profitable Designer Summit. Based in Santa Rosa Beach, FL, Racheal enjoys spending time at the beach or on the boat with her husband, two kids, and their black lab, June.
Sam Sarsten (he/him)
The Local SEO RoadMAP: How I Added $100K to My Web Design Business
Sam Sarsten is passionate about helping people succeed. He’s the founder of Local SEO Academy, a community that empowers web designers to confidently offer local SEO as a growth service. In 2024, his lean web design agency grew by over $100K after adding local SEO.
When he’s not helping clients achieve results, mentoring his team, or teaching students in the Academy, you can find him catching early runs on Mt. Bachelor or running the trails along the Deschutes River.
Sara Dunn (she/her)
Rank & Bring in Revenue - Make More $$$ With Easy Ongoing SEO
Sara Dunn is a former web designer/developer turned full-time SEO specialist. Her SEO agency, Sara Does SEO, brought their clients over 1 million free visits from search engines in the last year. Sara coaches web designers, copywriters, and marketers on how to do SEO for clients and avoid rankings disasters in her program called Rank for Revenue.
Sarah Guilliot (she/her)
Emails That Pay: Crafting A Welcome Sequence System for Peaceful Promotion of Recurring Revenue Offers 💌💸
Sarah Guilliot (“Sarah G”) is a Copywriter + Sales Page Pro (& former designer) with 20 years experience in Web Design & UX Architecture working for tech giants like Microsoft, GoDaddy, and T-Mobile. In her own business she has provided design and copy support for respected leaders such as Shannon Mattern, Paige Brunton, and Josh Hall. Now, Sarah offers Sales Copywriting & Brand Strategy services at www.sarahdesign.com where she helps Web Designers and Coaches get more sales through messaging that showcases the value of their offer without sacrificing their caring heart.
Sarah Linklater (she/her)
Client Cloning: Unlock your profit potential with powerful systems
Sarah started Designer Admin because she noticed that while there are a whole lotta very talented designers in our industry, the admin side of the business isn’t everyone’s forte. After all, we didn’t become designers because we were good at writing invoices and managing clients! She strongly believes that if you have strong admin foundations in place, your projects will run more smoothly and you will have more time and headspace to focus on the creative side of your business.
Sarah Masci (she/her)
From Needy Retainer Clients to Recurring VIP Days
Sarah Masci teaches overworked online service providers how to simplify their business with a sustainable VIP Day or Day Rate business model. Years of running a freelance design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked Sarah’s desire to create a better process. Since 2019, Sarah’s programs have helped thousands of business owners rediscover joy in their work, and the freedom they’d lost along the way.
Sarah Noked (she/her)
Recurring Revenue and Scaling Your Team
Sarah Noked is the Founder and CEO of OBM School, a premier academy dedicated to certifying and training Online Business Managers (OBMs). With nearly 20 years of experience as an OBM and agency owner herself, Sarah’s CPD-certified OBM programs equip service professionals with the skills, systems, and confidence to lead operations, manage teams, and support businesses to scale successfully.
Stephanie Hayes (she/her)
Creating Revenue on Repeat Through Partnerships & Collaborations
Stephanie is the owner of Fully Booked VA and is the Head Coach for the FBVA Community & Coaching’s members. She has been building successful businesses and helping others do the same as a high-level business coach and consultant for over 20 years.
The Brief Collective (she/her)
How To Create Evergreen Content That Pays You Long Term
Empowering designers to step into their most confident self and do-away with the starving artist mentality through supportive community, creative education, and accountability.