Welcome - I'm so happy you're here!
In case we haven't met, I'm Shannon Mattern. I'm the founder of the Web Designer Academy, where we help designers work less and make more money, host of the Profitable Web Designer Podcast, and your new host of the Simply Profitable Designer Summit (founded back in 2017 by the amazing Krista Miller of Summit In a Box).
Back when I was a freelance web designer, I was chronically undercharging, overdelivering and overworking. The freedom I wanted to create by being my own boss seemed to be an illusion.
The problem was that I still had an employee-mindset that I'd unknowingly brought with me into my design business.
When I finally shifted into running my web design business instead of letting it run me, everything changed. I began to value my knowledge, skills and ideas even though I was self-taught. I stepped out of the role of pixel-pusher and into the role of valuable consultant. I set boundaries with clients, raised my prices and became more selective about who got to work with me.
My dream for this transformational, educational event is for each and every one of you to believe deeply in the value of what you create for your clients, love every second you spend working in and on your business, and create an abundance of time and money so that you can live the life you've always wanted.
And when you believe in you and your value, everything else - marketing, selling and delighting your clients becomes... simple. Profitable. And sustainable.
I can't wait for you to see what all is in store for you here. But for now, onto your amazing speakers!
Shannon Mattern (she/her)
How to Charge Premium Prices (+ Get Them)!
Shannon Mattern has been coaching + mentoring web designers for 6+ years to create profitable, sustainable and scalable web design businesses.
She's the founder of the Web Designer Academy where she teaches simple yet powerful marketing tactics combined with innovative and authentic sales strategies to freelance web designers so they can increase their revenue (without increasing their workload).
Shannon's mission is to help freelance designers create freedom, flexibility, financial independence and impact.
Meg Casebolt (she/her)
Get Free Design Clients from Google
Meg Casebolt is the founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers, and sales.
Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers.
Meg lives in Rochester, NY with her husband, 2 boys, and an 80lb pit bull. She has an insatiable appetite for s'mores, Broadway musicals, and romance novels.
Sarah Masci (she/her)
Simplify & Scale with VIP Days
Sarah Masci is the CEO and founder of Day Rate Mastery™, an online company that teaches creative service providers how to work less, and make more with a streamlined Day Rate or VIP Day business model. Years of running a traditional design business, filled with scope creep, inconsistent timelines, and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked my desire to create a better process.
Since its inception in 2019, Day Rate Mastery™ has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way.
Megan Flatt (she/her)
Focused: How to Claim Your Time, Get More Done, and Do Less Better
Megan Flatt is the CEO Let’s Collective, a business growth strategy firm devoted to making entrepreneurship easier. She is also the founder of Focus Sessions, a virtual coworking and accountability membership to get your most important work done. Let's Collective's mission is to help small businesses scale without burning out through strategic planning, revenue focused decisions and science backed accountability.
Megan is obsessed with lattes, post-it notes and helping women make money. When not doing that, she's hanging with her husband and two kids, probably near the water, in the San Francisco Bay Area.
Hayley Fedders (she/her)
High-end Project Proposals: How to create a proposal that converts like crazy
Hayley Fedders and her Studio Seaside team specialize in brand identity and web design for online businesses. She founded her studio because she wanted to maintain a healthy work schedule that honored her family life. She's passionate about helping other creative entrepreneurs achieve their work-life balance through smart and simplified online business solutions.
Hayley also believes in community over competition which is why Studio Seaside offers both free and paid online coaching programs for graphic designers looking to launch their own freelance design business.
Amanda & Cassidy (she/her)
Launch Your Design Business In 6 Weeks
Cassidy & Amanda are Co-Founders and designers at Foxtrot Branding, creating strategy-driven brands, websites, and packaging designs for their visionary clients. In addition to client work, Cassidy & Amanda provide education for other designers on how to streamline their processes and raise their rates through various free resources, templates, and their course Pro Design Process, where they have taught 100+ students in just the last year. They strongly believe that "you shouldn't have to figure everything out on your own," which drives their mission to help uplift the design industry through education and coaching.s.
Green Design 101: Making Your Design Work Eco-Friendly
Emma Fanning is the founder of Little Fox Design, a carbon-neutral branding and design studio dedicated to environmental sustainability. Little Fox creates sustainable, eco-friendly branding and packaging for clients and creates educational content to help other designers make more sustainable choices with their clients.
Jacob Cass (he/him)
How to Develop a Unique (& Memorable) Brand with Personality
Jacob Cass is a coach for creatives, brand designer, strategist, educator, and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community.
Carli Anna (she/her)
How To Book 10k Projects Without Selling Your Soul
Five years ago I dropped out of design school and started my own business with a $200 logo. Today, at 23 years old, I run a multiple six-figure business that allows me to provide for my growing family, book projects at 10x the rate of my competitors, and live the stay-at-home/small country lifestyle love. Oh, and I get to teach talented people like you how to do have fun while booking high ticket projects.
Steph Wharton (she/her)
Leveraging Collaborations to Attract Paying Clients
Steph is the freaking queen of leadership + visibility. She specializes in helping her clients break the rules and diversify their marketing outside social media through strategic partnerships that expose them to untapped audiences filled with dream clients ready to invest.
When Steph isn't coaching clients on all things business, you can find her with a big glass of red wine, watching Spanish shows on Netflix, and making paella. Let’s be honest, she's day-dreaming of one day living in a Spanish villa! It's a whole damn vibeeee.
How to Run Confident Discovery Calls that Convert
Yevgeniya, or more well-known as Gigi, is the conversion-led brand and web designer behind One6Creative, and a business educator for creatives. She helps designers effectively run and scale their design business, from creating a streamlined and reputable client experience to effortlessly raising their prices and confidently increasing their exposure.
As a corporate marketing dropout, her approach to design is pretty different as she focuses on client experience, strategy and conversion first, and design second.
Andréa Jones (she/her)
How to Build a Social Media Strategy You'll Actually Stick With
Andréa Jones has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it.
With over 7 years experience in the game, Andréa hosts the acclaimed podcast, the Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership, the Savvy Social School.
Melanie Lea (she/her)
3 Simple Content Ideas To Get More Clients
I'm a marketing mentor and content coach with a special focus on teaching business owners how to sell in human-centered ways. My biggest goal is to make content creation feel more FUN and SIMPLE, because I truly believe it's one of the most powerful ways to build relationships and attract customers online. Your content can work for you 24/7 and I'm so excited to dive into this during my presentation!
Amber Crudup (she/her)
Principles of Profit + A Thriving Design Business
Hey!! I'm Amber Crudup-- Business Coach to Brand, Web + Graphic Designers. As a self-taught designer myself (hello YouTube University!), I've built a 7-figure business from the ground up, retired my husband from the military, and I get to walk in my purpose every single day. I've designed a business + life that I'm completely obsessed with and my passion is showing other designers how to do it too!
Inside my group coaching program, Designed to Profit™, my team + I teach designers how to strategically accelerate growth with a Signature 1:1 Solution that positions their expertise so they can easily charge 5-figures for their services.
Helping designers make more money (without being glued to the computer 24/7) is my favorite pass time!
Making Your Website Inclusive & Accessible
Erin Perkins is a deaf entrepreneur, online business manager, and accessibility educator. She founded her business, Mabely Q, to empower women entrepreneurs to grow bigger and serve better, taking behind-the-scenes admin work off their plates and advising them how to create a more inclusive environment for their communities.
Making Your Website Inclusive & Accessible
Alisa Herr is the founder and CEO of Unity Web Agency. She is passionate about lifting up those who use their talents as a force for good, and she established Unity Web Agency in 2016 to create sustainable and accessible websites for nonprofits and socially-responsible businesses. Alisa was previously the founding chief technology officer of a media nonprofit and an award-winning web developer at a design agency. She has a MS in Library Science from UNC-Chapel Hill and a BS in Psychology from Appalachian State University, where she graduated summa cum laude. Alisa lives on the Raleigh-Durham line with her husband, 2 sons, and cat. Most recently, Alisa was recognized by the North Carolina Business Council with a 2020 Leadership in Business Sustainability Award.
Morgan Brewer (she/her)
5 Favorite Design Business Automations
I'm Morgan, Brand designer and owner of Studio Antheia and the Designed to Thrive Collective. I live on the East Coast with my husband and two dogs Brooklyn & Brighton. When I'm not designing brands, you'll probably find me on a walk with the dogs, doing a hot yoga class, watching survivor re-runs, or working on home projects.
I believe that your business can be life-giving and sustainable and this belief is the foundation of much of our studio work and the reason I started the Designed to Thrive Collective.
Morgan Rapp (she/her)
Finding Your Unique Design Superpower By Doing Less
Morgan Rapp is a brand and Shopify designer, business educator, and creative mentor who started her business after realizing the promises from a college degree weren't her reality. From having a desire to provide for her family and have flexibility to be home with her son, she started her online business in 2013. 10 years later, she has built a million dollar a year business through running her Shopify agency and creating education resources for designers, and believes in empowering other creatives to find their own unique path, create profitable businesses and find their own definition of success.
Inclusivity for Designers
Rhodesia Jackson is a graphic and web designer living in Boston. She helps feminist entrepreneurs bring inclusivity to their businesses through design, marketing, and education.
Rhodesia began her career in the corporate world doing design and marketing. Although it wasn’t a huge surprise, she typically found herself as the only queer, black woman on her teams. Rhodesia did her best to bring more accessibility and inclusivity to these companies through her design but was almost always met with rejection.
In 2017, Rhodesia went through some life-changing experiences that made her realize how finite time is, and she didn’t want to waste it doing something she didn’t love. So, she married her love for design with her inclusive values, and Rhodesia J Designs was born.
Lauren Gonzalez (she/her)
Metrics That Put You in Control of Your Client Load and Cash Flow
After working in-house as a Creative Director for 6 years, Lauren built a design business from scratch.
Realizing how many freelance designers struggle, she created an educational business, 4 The Creatives, with the mission to stop designers from being undervalued and provide a roadmap for them to build their own businesses. She continues to put out content on YouTube and Instagram as well as runs her signature program, Consistent Clients Blueprint, where her students have gone on to charge 5x their rates and create successful design businesses of their own.
Raeah Carroll (she/her)
How Partnering with a Copywriter Will Help You Make More Money While Doing Less Work
Hey friends! My name is Raeah Carroll, and I am a copy strategy consultant. That's just a fancy way of saying that I teach women how to master their brand voice and messaging so that they can make more money in their businesses. I've been a word nerd my entire life. My bachelor's and master's degrees in English prove that I am willing to go into debt for the opportunity to read and study words. In addition to loving words, I'm passionate about helping women gain power through entrepreneurship. My career as a copy pro lets me use my love of words to fuel the work that I'm passionate about. I'm truly out here living the dream.
Anchen le Roux (she/her)
Create An On Demand Info Session Funnel to Book Out Your Design Services
Anchen runs Simply Digital Design, a boutique studio that focuses on Website, funnels and Summit site Development on the Day Rate Model. She loves hosting and producing Summits and recently she launched a new venture with her design partner called Simply Stunning Sites to help solve a need for more helpful page, funnel and summit templates.
Allison Burns (she/her)
3 Techniques for Creating More Polished + Professional Graphics
Allison Burns is the brand and graphic designer behind AllieMarie Design. She collaborates with passionate small business owners to create thoughtfully designed visual branding and marketing collateral that speak to their values and shine a light on their mission. She's also the creator of Design Spirit, a self-paced graphic design course that teaches small business owners how to confidently create more polished and strategic marketing visuals that attract their audience and make an impact. After professionally designing for a decade, Allison has found her purpose not only in creating clean, minimal designs that effortlessly fit her clients, but also in helping them easily implement their new brand styling into their marketing strategy.
Melissa Perkins (she/her)
Find Your Perfect-Fit Community of Designers
Hey, I’m Melissa! Getting kicked out of design school fueled my passion for becoming the brand strategist and CEO behind Sweet Daddy Designs & The Designers’ Cohort community.
After not seeing a space that fit my values, I built my own studio in 2018 that focused on creating strategic brands for the people that dared to think differently. I help successful CEOs own what makes them unique then build a brand around it. After going it alone for a few years I realized I missed the community aspect of the creative world and created The Designers’ Cohort to give myself and other designers a place to be themselves, rant, and share their knowledge with others.
Shayne Benson (she/her)
Refining your Client Journey to Create an Extraordinary Client Experience
Shayne is an Online Business Manager and Systems Strategist helping Brand & Web Designers get back to being the visionary! She loves to empower creatives to take back time through aligned and efficient systems, business organization, and strategy to scale sustainably.
Shayne sees creatives living their dreams yet still struggling with burnout. She noticed a gap in her clients' businesses and a need for systems support and optimization. Shayne serves as an ongoing strategic partner, big dream planner, and client management master for soul-aligned and intentional designers.
Chaitra Radhakrishna (she/her)
How To Attract Consistent $10k Clients With the Marketing Snowball
Hi! I am Chaitra, founder of Pinkpot Studio. After taking a long maternity break, I got to rebuilding my design studio in Jan 2020 and within a year I was able to scale my income to 6-figures by booking consistent high-end $10K website projects while working less than 20 hours / week. I believe that being kind, doing good work and working from a place of rest can go a long way in growing a business. Now I am on a mission to help other web designers raise their prices, design high-end websites and scale their income doing what they love. Will you join me?
Cat Byrne (she/her)
Booked Out Without Burn Out
Cat is the creative director behind design studio Gatto where she specializes in bold branding and websites for creative women in business who want to showcase their personality. As well as working as a creative designer, Cat runs The Daring Designers Club, an education platform for designers where she mentors designers to run heart-led, successful design businesses on their own terms through workshops, coaching, programs and her podcast.
Lucinda Nixon (she/her)
My Zero-Revision Design Process
Lucinda Nixon is the owner of Hello Luci, a brand identity design studio based in Tampa, Florida.
She is passionate about crafting strategic brand experiences for creative service providers & founders in the lifestyle space.
Outside of design work, she also creates educational content on YouTube & digital resources for designers, so they can build sustainable businesses while prioritizing their own unique approach and gifts.
Melissa Yeager (she/her)
Creating Brand Guidelines Clients Actually Understand
Melissa is a holistic brand designer, design educator, and stay-at-home working mama. She's all about slowing down, creating smart systems to save more precious time, and aligning how we work with how we want to live. Melissa believes in sharing her journey to help light the way for your own, and teaches courses to empower other designers to step into their power and build the balanced business of their dreams. Because #bettertogetherforever.
Michelle Hickey (she/her)
Will your creative idea work? How to validate and test for success before you launch.
Michelle is a multi-faceted creative, who has been working and sharing content online for over a decade, including design, writing, speaking, and creative direction. She is the editor-in-chief of blogs Elegance + Enchantment and MichelleHickey.Design, co-hosts A Podcast for Creatives, owns the online stationery shop, Enchanted Prints, and loves helping creatives from all over the world to start and grow online businesses.
Rache Araja-De Luna
How to Streamline Your Web Design Process
Rache Araja - De Luna is the web designer, developer, and educator behind Squarestylist. She creates courses & templates for fellow designers and business owners to push the creative boundaries of Squarespace. She constantly creates features that used to be impossible or unthinkable in Squarespace. She developed her flagship program, Standout Squarespace, to help fellow designers learn the code, create the unexpected and charge with confidence.
Rachel Haley (she/her)
SOPs 101: Your Very Own Business Instruction Manual
Rachel is an Online Business Manager, operations & projects aficionado, and business wing-woman, helping designers and creative entrepreneurs optimize and run their business operations so they can focus on being creative geniuses!
She began her career as an Operations Manager for fast-paced NYC-based fashion and beauty brands, until 8 years (and a pandemic) later, she wanted something more. That year, she kicked off her own business using her expertise to help creatives turn their businesses into well-oiled machines. She has supported several creative entrepreneurs in transforming their business operations and getting them back to the work they love.
Mai Knoblovits (she/her)
Take the Guesswork Out of Typography and Elevate Your Designs
Mai Knoblovits is a designer, social communicator, and tap dancer. She co-founded Artisan Themes and The Artisan Designer, and is a co-organizer of the WordPress community in Argentina. She has navigated the design business for the past 12 years, working on web, brand and product design from her studio in Buenos Aires and at Artisan Themes — a high-end WordPress themes shop. In 2019 she created The Artisan Designer to help creatives, website builders and digital marketers elevate their design game.
Kelsey McCormick (she/her)
The Anatomy of a Sales Page
After discovering her passion for web design, Kelsey went on to found Coming Up Roses, a multi-disciplinary brand and design agency with the mission to help nurture the creativity and exploration of individuals and business owners who are seeking to make the world a happier and healthier place.
Kelsey, who is self-taught in design, has worked with clients such as Girlboss Goldenvoice, Coachella, AEG Presents, Katy Perry, Chugg Entertainment and Fremantle Media. She is always looking to highlight how every individual has creativity seeded within them. They only need the right nurturing to allow it to grow. Coming up Roses has blossomed into a collective of artists, designers, copywriters, and creatives who work together to nurture creativity through exploration.
Kelli Esquilin (she/her)
Elevating your Client Experience and Streamlining your Process with a CRM System
As a graphic designer for 10 years, Kelli knows what it’s like to feel overwhelmed and frustrated by all the administrative work and processes involved in dealing with a client. This took her away from what she loved doing - designing and wowing her clients with stellar service. So Kelli traveled down the long road of spending lots of money on classes on designing amazing websites, communicating with clients, and how to streamline a process. Once her systems were in place, she kept getting comments from fellow designers and other business owners on how pristine and organized her process was and that’s how Kay + Co. Studio was born.
Their signature done-for-you VIP Services will result in newfound confidence as their clients (you) take the reins of their (your) business in as little as 3 weeks.
Mat Casner (he/him)
The Ridiculously Simple 6-Figure Design Business Plan
Hi there! I'm a brand strategist and designer for creative entrepreneurs and a coach for designers just like you! I teach you how to break free of the feast or famine cycle, find more clients, make more profit and scale your business using your creative superpower.
Melissa Burkheimer (she/her)
Produce a Blockbuster Design Offer That Attracts Dream Clients Who Can’t Wait to Work With You
Melissa Burkheimer is a creative launch director for hire with 15+ years experience in business, strategy and design.
She’s the founder of Melissa Burkheimer Studios, a design agency that partners with thought leaders, beauty brands, and production companies to create stellar product brand experiences.
By using her signature process of Product (Re)Invention, Creative Direction and Launch Strategy, she designs a seamless experience by collaborating with creative teams to make your favorite product(s) new again. Collectively, her clients have earned 8 figures in sales.
Melissa has served thought leaders such as Jereshia Hawk and Amy Porterfield as well as global brands like Dress for Success Worldwide and has been featured in Daily Worth, Systems Saved Me.
When she’s not working, she’s probably lounging in her pool or making a plan for her plans.