Welcome - I'm so happy you're here!
In case we haven't met, I'm Krista. I'm a WordPress developer for designers over at Krista Rae LLC, co-host of the Get Back To Design and Summit Host Hangout podcasts, virtual summit strategist over at Summit In A Box, and host of this annual summit just for designers.
There was a time when I felt like I was standing still. Like my business had maxed out and was going nowhere. But then I started simplifying and making sure that the things I did were actually working. And when I found something that didn't work, I got rid of it. I created new systems, did more outsourcing, eliminated things that weren't serving me well, and doubled-down on the things that were. It was a night-and-day difference.
My dream for this 5-day implementation-focused event is for each and every one of you to perfect your design packages and create a simple marketing plan that you'll stick to so you can feel confident in what you offer and book more clients moving forward.
I can't wait for you to see what all is in store for you here. But for now, onto your amazing speakers!
Build Your Sales Pipeline To Avoid The Feast and Famine Cycle
I help web developers and designers, live the life of their own design through coaching and community so they can specialize their businesses and build recurring revenue. This is done through a framework to discover your ideal client, find out their value, how to market to them, and walk away with a plan to move forward and build recurring revenue.
Go from Undiscovered Creator to Launch Celebrity: How to Get Hired to Work on High-Ticket Launches
Melissa Burkheimer is an Iowa girl who helps creators transform successful launches into record-breaking blockbusters using iconic design + launch strategies that convert. She’s worked on dozens of 6 and 7-figure launches as a designer, strategist, and manager. She’s the creator of two signature virtual programs, Conversion Design School™, and Launch Celebrity, where she teaches service providers, agency creatives, and marketing consultants how to launch and sell their offers online.
When she’s not designing sales pages or interviewing industry experts on her award-winning podcast, The Design Business Show, you can find her lounging in her pool, listening to 90’s Mariah Carey hits, or making a plan for her plans.
Getting Started with Day Rates
With nearly 15 years of online business, branding, and web design experience, a bachelor’s degree in marketing, and extensive entrepreneurial history, some would say I am the perfect mix of right and left-brained. I’m strategic and mathematical as hell, get my kicks from systems and automations, but I also have a discerning eye for design and details!
One of my core values is simplicity, which is why I don't have a big team, and you won’t find inflated agency pricing models or complicated design proposals here. I've spent the past two years perfecting my Book Me For A Day program so that I can continue to work less, earn more, and travel often. As a result of doing less 'client work', I've been able to create several truly passive income digital products, as well as courses and programs to help other solopreneurs start, grow & scale their business using simple and smart strategies that don't require a whole team.
How to Create an Onboarding Process That Helps You and Your Client Have a Successful Experience
Hayley Fedders and her Studio Seaside team specialize in brand identity and web design for online businesses. She founded her studio because she wanted to maintain a healthy work schedule that honored her family life. She's passionate about helping other creative entrepreneurs achieve their work-life balance through smart and simplified online business solutions.
Sales Call Strategies That Get Clients to Book Your High-Ticket Service
We're Cass and Amanda, co-founders of Foxtrot Branding, a design studio offering brand and website design for visionary brands. Over the years, we've worked with 60+ brands and experienced a lot of trial and error as we worked to streamline our process and elevate our client experience.
We believe you shouldn't have to figure out everything on your own, which is why we now offer educational resources to designers who want to fast-track their learning and feel more confident when working with clients. Our free resources, courses, and 1:1 mentorship sessions empower designers to streamline their process, grow their business, and raise their rates.
Using Color Psychology to Take the Uncertainty Out of Brand Design
Fiona Humberstone is a sought-after Brand Strategist and Creative Director, renowned speaker and author of the bestselling books How to Style your Brand and Brand Brilliance. She is passionate about the power of strategic design and loves working with talented brand designers to elevate their work.
Having founded, grown, and sold her own brand design agency, Fiona established The Brand Stylist after a blissful two year sabbatical in 2014 and is passionate about building successful businesses on our own terms. Through her work with The Brand Stylist, Fiona provides a wealth of inspirational education and resources for designers to craft intentional brand identities as well as Creative Direction and Brand Consultancy.
How to Grow your Design Business with an Email Funnel
Aleia is an email marketing copywriter who helps business owners eager to scale and live in their zone of genius.
When she’s not working 1-on-1 creating and implementing evergreen strategies with clients, you’ll probably find her teaching the importance of scalable marketing strategies to entrepreneurs in private memberships, summits, and masterminds. A Creative Writing major turned web developer (with a few stops in between) Aleia’s found a way to blend her love of words and tech skills to create experiences that move customers and clients into action (aka cha-ching.) And that equals profits in your pockets so you can spend more time serving your people, building your dream business, and your dream life.
How To Get Your First Web Design Client
Shannon Mattern teaches web designers how to create profitable, sustainable and scalable web design businesses. She's also the host of the Pep Talks for Side Hustlers podcast where she brings you side hustle success stories, motivation and actionable advice to help you go from side hustle to self-employed - without taking a pay cut.
4 Secrets to Creating an Expert-Level Process
I'm the designer + educator behind Wayfarer – a creative studio that focuses on heart-led design for thoughtfully ambitious brands. After starting my design business straight out of college, I learned how to navigate my way through imposter syndrome, awkward client situations, and PLENTY of mistakes. Now, I confidently run a six figure business working with dream clients, while also helping other designers find their way. Through my course, The Designer Essentials Kit, template shop and 1:1 coaching, I teach designers how to streamline their process and finally feel confident while working with clients.
Elevating Your Brand Process
Lydia, owner of Telltale Design Co.® is a designer and educator based in the Greater Atlanta area. She focuses on approaching design through the lens of strategy, aiming to craft visuals that help companies stand out from the crowd. When she’s away from her desk, you can find her traveling with her husband, hiking with her pups, or enjoying a glass of Chardonnay with friends.
How to Attract Clients Without Offering Discounts
Keshia White is a Business Mentor for new service providers, who want to learn how to attract premium clients online.
After nearly a decade in corporate America, Keshia made a pivot to take her branding and web design business full-time in 2018. She now uses her experience to teach new service providers the branding and marketing strategies that they need to attract their first premium clients online.
Past clients of Keshia’s have gone on to gain more confidence in their businesses, create signature offers to sell, and book their first $1,000+ clients after working together.
From Ghosted to 10k+ Bookings: Up-level Your Sales Process!
Brand Strategist for million-dollar entrepreneurs & mom to two toddlers, I run a multi six-figure business that allows me to provide for my growing family, book 10k+ branding projects with clients I love, and live the stay-at-home/traveling lifestyle I love. Let's have fun and make money!!
Strategic Lead Funnels That Will 3x Your Profits
Jacob Cass is a brand designer, strategist, educator, podcaster, business coach and the founder of JUST Creative, an award-winning branding and design consultancy that doubles as an industry-leading blog.
Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo, Jerry Seinfeld and even San Francisco, which he just designed the logo for.
Jacob is a business coach and helps creatives level up through 1:1 coaching and in a group setting in his Group Coaching Mastermind.
Your Guide to Profitable Packaging Design Projects
I’m Laura, an experienced brand and packaging specialist with a passion for brand creation, creative direction, and 1:1 brand coaching. I work with future thinking start-ups, brand builders, and entrepreneurs who refuse brand-bland across the globe.
I'm passionate about encouraging both designers and brands alike to harness the power of their unique creative voice. I also host 1:1 designer coaching alongside my signature packaging design course, both of which urge designers to say no to the cookie-cutter approach so that they can stand out in the sea-of-same.
Olivia Herrick Design
The Daily Design Practice Workshop: The Daily Design Practice Workshop: Harness Your Creativity + Improve Your Design Skills
Olivia is a graphic designer based in the Twin Cities of Minnesota. She is known for her playful, vibrant, minimalist work in both visual identity and packaging design. Her most well known illustrations and musing on life have appeared on products across the globe. A chronic creator, Olivia designs and shares new work each day via her Instagram account, @oliviaherrickdesign. Though you will often find her glued to her computer at her studio, Olivia finds her greatest inspiration outdoors.
Increase Word of Mouth and Become a Client Referral Machine
Steph is a Coach + Mentor for designers looking to stand out, gain more visibility, and land clients so that they can book out their business and attain their dream lifestyle. Having built a successful design business that allowed her to go full-time into entrepreneurship and move across the country where the weather is warmer and the wine is a-plenty, she now makes it her mission to help other designers realize their dreams.
When she's not coaching clients on all things biz, you can find Steph with a big glass of red wine, watching Spanish shows on Netflix, and making paella. Let’s be honest, she’s day-dreaming of one day living in a Spanish villa!
Green Design 101: Making Your Design Work Eco-Friendly
Emma Fanning is the founder of Little Fox Design, a carbon-neutral branding and design studio dedicated to environmental sustainability. Little Fox creates sustainable, eco-friendly branding and packaging for clients and creates educational content to help other designers make more sustainable choices with their clients.
The Shortcut Framework: 4 Steps to Working Less & Living More
Erin Flynn is the founder of Successfully Simple™, a hub for creative entrepreneurs who want to work less and live more.
Here's the deal: Your purpose isn’t being glued to your computer all day every day, or even hitting six or seven figures. It’s to live life on your own terms, and create a business that supports the life you truly want. That's where Erin comes in.
Erin’s mission is to help female creative entrepreneurs ditch the busywork and redesign their businesses around what success means to them.
When she’s not helping other creative entrepreneurs, Erin can be found spending time with her family or exploring the mountains near her home in Colorado.
Discovering Your Designer Magic
Ariel Garcia is a self-taught graphic & web designer from Portland, Oregon. Inspired by her love for blogs & the lack of good blog design resources on the market, Ariel launched The Blog Stop in 2017. Through this platform she continues to work with inspiring business owners, elevating their brand identity and online presence. She also coaches and educates graphic designers on developing their own signature aesthetic as the foundation for a profitable design business.
Ariel’s typical day consists of several cups of coffee, logo designing, collaborating with clients, styling products & planning her next adventure.
How to Compassionately Cut Ties with a Client or Collaborator
Xanthe is the co-founder, CEO, and Creative Director of Oh Sierra, a creative agency dedicated to bridging the gap between business coaching and brand design.
In 2020, Xanthe and her partner (in life and business) Frank, moved to Tulum, Mexico from Canada – a bold leap in pursuit of their goals to build a global creative agency and a vacation rental business rooted in boutique travel experiences, done differently.
Through Oh Sierra, Xanthe works alongside her team to deliver powerful mentorship, branding, web, and educational experiences that empower motivated entrepreneurs and aspiring leaders to step confidently towards the life they know they deserve.
Most Common Difficult Client Situations: How to Deal with Them Professionally and, Ideally, Avoid Them All-Together
I’m a corporate marketing dropout turned conversion-led brand and web designer behind One6Creative, and business educator for designers.
My foundations are rooted in sociology, neuromarketing, and business, which has enabled me to build a creative agency that is led by conversion first and design second.
I’ve taught hundreds of fellow designers how to effectively market, run, and scale their design business, from creating a streamlined and reputable client experience to effortlessly raising their prices and confidently increasing their exposure.
Run an Efficient & Profitable Business Without Working Long Hours
Franzine Elaine is a brand designer and strategist with a background in marketing for online entrepreneurs. She specializes in crafting customer-centric brand identity. As a strong advocate of marketing, she develops her strategy by focusing on the target audience to design a brand with aesthetics and function. She also helps other budding graphic designers to scale their businesses and go beyond freelance.
How to Show Your Face and Stand Out to Sell Through Your Content
Melanie is the coach, educator, and weirdo behind melanielea.com, based in Minneapolis, MN. She's known for keeping it real with mental health and entrepreneurship!
In addition to having endless curiosity, Melanie is great at connecting the dots, simplifying business, and helping others push past their limits to step into something greater.
Melanie's favorite part of content coaching is helping entrepreneurs see themselves differently. She helps clients create more confidence and belief in themselves, which is often the biggest key to getting visible and growing your business.
8 Steps to Streamlining your Signature Service into a Signature Experience
Krystal is a Workflow Strategist helping service-based creatives organize their back office so they can save time and serve their clients with more ease. Through her Dubsado setup and consulting services, she helps you create a signature feel-good client process that wows your clients and helps you to manage your day-to-day with more freedom, confidence, and peace of mind. She's all about transforming the way you work so you can live life unchained from your desk while still wowing your clients into raving fans who refer you again and again.
Rache de Luna
How to Make Squarespace Websites Stand Out
Rache Araja - De Luna is the web designer, developer, and educator behind Squarestylist. She creates courses & templates for fellow designers and business owners to push the creative boundaries of Squarespace. She constantly creates features that used to be impossible or unthinkable in Squarespace. She developed her flagship program, Standout Squarespace, to help fellow designers learn the code, create the unexpected and charge with confidence.
Designing High-End Websites Using Adobe XD
I am Chaitra and I run Pinkpot Studio which is a Shopify design studio for product-based businesses. After taking a long maternity break, I got to rebuilding my design studio in Jan 2020 and within a year I was able to scale my income to 6-figures by booking consistent high-end $10K+ website projects while working less than 20 hours/week. I believe that being kind, doing good work, and working from a place of rest can go a long way in growing a business. I am looking forward to helping other web designers raise their prices, design high-end websites and scale their income doing what they love.
Roadmap to Doubling Profits in Your Design Business
Avani is the founder + CEO of AMSD, a product design agency. When she's not leading her team at AMSD, Avani helps solopreneurs upgrade their systems and mindsets so that they can scale to 6-figures and beyond. She is a certified NLP practitioner and the host of the 6-Figure Freelancer Podcast.
Social Media for Designers (Made Easy!)
Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.
Zero-Revision Design Presentation Method
Jamie is the founder + creative director at Spruce Rd. where she and her team create stand-out design for digital brands. She’s pulling back the curtain on running a successful design studio, revealing what it takes to create a time-efficient design process + red-carpet client experience.
Creating a Memorable Gift Giving Experience for Your Clients
Atarsha is the Owner + Creative Director of Camden & Blue, a custom gifting service company that utilizes local/regional artisan products to create a memorable gifting experience. We specialize in corporate, client, and wedding gifts.
Pricing with Purpose in Your Design Business
I’m a self-taught graphic designer, a self-proclaimed graduate of YouTube University, and an advocate for creatives charging their worth.
As a Biracial woman I have been navigating identity my entire life and I now use this unique perspective to help creative entrepreneurs uncover the true identity of their brands so they can effectively market themselves. Using strategy and my signature methodologies + framework, I help creative entrepreneurs: gain focus and clarity around their brand so they can position themselves as experts, confidently raise their prices so they can charge their worth or tap into a premium market, and develop a visual identity + online presence that’s designed to attract and convert quality clients, helping them generate consistent revenue month after month.
Listening for Sales: The Secret to Closing More Profitable Sales With Ease.
15 years ago, I left my corporate cubicle and started freelancing to spend more time with my family, choose the clients that I serve, take control of my income and grow the potential I knew was inside me. I've been blessed to grow Redlogic Communications, Inc™, into my dream business by consistently helping some amazing businesses, organizations, and entrepreneurs get results in their branding and marketing efforts.
Today, it is my joy to teach other designers and creative professionals through Freelance On Fire™ and my IGNITE business coaching membership. I help them find the courage, confidence, skills, and systems to reach their potential as business owners, build freedom-giving systems of passive and recurring revenue and the purpose they desire as creatives.
Making Your Website Inclusive & Accessible
Erin Perkins is a deaf entrepreneur, online business manager, and accessibility educator. She founded her business, Mabely Q, to empower women entrepreneurs to grow bigger and serve better, taking behind-the-scenes admin work off their plates and advising them how to create a more inclusive environment for their communities.
Making Your Website Inclusive & Accessible
Alisa Herr is the founder and CEO of Unity Web Agency. She is passionate about lifting up those who use their talents as a force for good, and she established Unity Web Agency in 2016 to create sustainable and accessible websites for nonprofits and socially-responsible businesses. Alisa was previously the founding chief technology officer of a media nonprofit and an award-winning web developer at a design agency. She has a MS in Library Science from UNC-Chapel Hill and a BS in Psychology from Appalachian State University, where she graduated summa cum laude. Alisa lives on the Raleigh-Durham line with her husband, 2 sons, and cat. Most recently, Alisa was recognized by the North Carolina Business Council with a 2020 Leadership in Business Sustainability Award.
5 Steps to a Life-Giving Design Business
I'm Morgan, owner and art director at Studio Antheia, a branding design studio on the East Coast. We love working with women-owned businesses that are using their unique gifts to make the world a better place.
In recent years, I've become obsessed with creating a business that isn't just profitable but is truly life-giving. I believe that when your business is life-giving, it can impact every aspect of your life for the better. I created the Designed to Thrive Collective to help other designers create thriving, life-giving & sustainable design businesses.
Brand Strategy for Designers: How to Master the 4 Essential Steps
Hey friend! I'm Marisa, and I help brand designers like you become confident in their brand strategy process so they can feel confident they are giving the best client experience and finally book those dreamy clients who truly value their creative work. A few years ago, potential clients would tell me that my $800 design packages were too expensive. But once I started implementing my brand strategy framework - Now I book five-figure design projects and create more impact for my clients, and I can’t wait to help you do it too.
Take the Guesswork Out of Pricing Your Services
Morgan is a CEO of a 7 figure business, designer, Shopify expert, educator, and creator of Design Biz Mastery where she's coached over 225+ designers how to increase their rates. She's passionate about helping designers charge profitably based on value so they can build both a sustainable business and also get PAID.
With over 10 years of business experience, Morgan believes in kindness and a human-first approach above all else, eating carbs because life is short ( and duh, bagels are delicious) and as a mom of 4, that having a business should enrich our lives, allow us to spend time with the ones we love, and be fun.
How to Include Print in Brand Design + Why You are Wrong if You Don't
Print is all around us. Check your desk. Books? Notebooks? Notepads? Daily Joke Calendar? Bottles of water with labels? Print is everywhere. How many boxes, magazines, or books do you hang on to because you like how they feel or the paper, or the colors, or the opening experience? All print.
I have over 18 years in the Print Industry doing everything from cutting paper, folding brochures, die-cutting, running print presses, and customer management. I am the host of the Print Design Podcast, Founder of Print Design Academy, and host of The Quickie Podcast.
How to Set Boundaries in Your Design Business for Increased Profit
Chelsea is a brand strategist, designer, and business mentor living in Victoria, BC with her two rescue pups. She believes the most important part of every brand is the human behind it; making it her mission to help fellow designers and CEOs distill and communicate their unique essence so they can grow a business in a way that feels like them.
Inclusivity for Designers
Rhodesia Jackson is a graphic and web designer living in Boston. She helps feminist entrepreneurs bring inclusivity to their businesses through design, marketing, and education.
Rhodesia began her career in the corporate world doing design and marketing. Although it wasn’t a huge surprise, she typically found herself as the only queer, black woman on her teams. Rhodesia did her best to bring more accessibility and inclusivity to these companies through her design but was almost always met with rejection.
In 2017, Rhodesia went through some life-changing experiences that made her realize how finite time is, and she didn’t want to waste it doing something she didn’t love. So, she married her love for design with her inclusive values, and Rhodesia J Designs was born.