Welcome - I'm so happy you're here!
In case we haven't met, I'm Krista. I'm a WordPress developer for designers over at Krista Rae LLC, co-host of the Get Back To Design and Summit Host Hangout podcasts, summit expert over at Summit In A Box, and run this annual summit just for designers.
There was a time when I felt like I was standing still. Like my business had maxed out and was going nowhere. But then I started simplifying and making sure that the things I did were actually working. And when I found something that didn't work, I got rid of it. I created new systems, did more outsourcing, eliminated things that weren't serving me well, and doubled-down on the things that were. It was a night-and-day difference.
My dream for this 5-day implementation-focused event is for each and every one of you to perfect your design packages and create a simple marketing plan that you'll stick to so you can feel confident in what you offer and book more clients moving forward.
I can't wait for you to see what all is in store for you here. But for now, onto your amazing speakers!
From Side Hustle to Profitable Passion
I’m Lindsay, a North Carolina native that is fiercely juggling being a wife, mother, full time soldier and a side hustler! I am doing it all, and proud of it. I am serious about my family, good food, and good wine. My passion is creating beautiful brands with a purpose.
As the owner of Organized Chaos Design Company LLC, I specialize in teaching female entrepreneurs how to create a brand strategy that makes their side hustles profitable and open doors that they thought were never imaginable. I love working with women who are multi-passionate and have a successful traditional 9-5. My vision is to eliminate the stigma that you have to choose between having a successful career or being an entrepreneur.
Proposals that Convert
Abbey is a brand and web designer for thoughtfully ambitious entrepreneurs. She started her design studio, Wayfarer, straight out of college and has built her business while traveling around the world with her husband. Abbey is known for her heart-led approach to design and having honest conversations about her experience as a business owner. She is also the creator of The Designer Essentials Kit – an online course and community to help designers streamline their process and feel more confident while working with clients.
Stop Living Client-To-Client
Alex Cottles is passionate about helping other designers charge more, work less, and love what they do! He has been running his own successful design business, The Routine Creative, for six years and is excited to give back to the design community!
Alex has designed brand identities for hundreds of creative entrepreneurs and business owners all across the world. With each and every client or project comes a unique lesson, and needless to say, Alex has learned so much along the way.
Not only does he want to teach others everything that got him from where he was to where he is now, but he also wants to coach and support as many designers as he can through their own design business journey. Because in a world that is becoming more digitized each and every day, it’s so much easier when we aren’t in this alone!
Sales-Free Sales Calls
With 22 years experience as a graphic designer, 15 years experience as a web designer and agency owner, and 12 years experience as a blogger, Jennifer Bourn has worked with a wide variety businesses, from solopreneurs to enterprise organizations, to build visual brands, communicate core messaging, and establish profitable online platforms. Today she partners with growing agencies and small businesses as a strategist, copywriter, and designer, and co-organizes the Sacramento WordPress Meetup and WordCamp Sacramento.
Jennifer's renowned business systems and automations allow her business to thrive and keep moving forward while she travels with her family and speaks at events. Through her popular Profitable Project Plan program she helps designers and developers build thriving businesses and through her three-day Content Camp workshop, she helps small businesses master their content marketing.
Selling on Social Media (for Introverts)
Andrea Jones is fiercely committed to helping businesses and podcasters build profitable communities online through simple social media solutions. She's been featured in places like Hubspot, Awber, and WordPress. She's also named one of Social Report's top marketers to follow in 2019.
As the host of the Savvy Social Podcast and the creator of SavvySocialSchool.com, Andrea is dedicated to simplifying social media through easy-to-follow courses, professional guidance, and community support. Outside of teaching and training, she spends most of her time serving her full service clients and practicing what she preaches by implementing organic social media strategies for businesses and brands that want to grow an engaged audience online.
Building and Running an Agency: Set Yourself Up for Success
Brandi Bernoskie is the go-to website strategist that some of the best-known thought leaders, authors, and entrepreneurs keep in their back pocket. Her team’s website creations encapsulate the genius work of her clients and allow them to make an impact.
As the inspired leader of a high-performance team, Brandi has the ability to not only condense the client’s big picture vision into the spark of meaningful website and technology strategy, but also uses her experience and intuition to formulate plans that simultaneously align with their values and can propel businesses to the next level.
Pricing with Purpose in Your Design Business
I’m a self taught graphic designer, a self-proclaimed graduate of YouTube University, and an advocate for creatives charging their worth.
As a Biracial woman I have been navigating identity my entire life and I now use this unique perspective to help creative entrepreneurs uncover the true identity of their brands so they can effectively market themselves. Using strategy and my signature methodologies + framework, I help creative entrepreneurs: gain focus and clarity around their brand so they can position themselves as experts, confidently raise their prices so they can charge their worth or tap into a premium market, and develop a visual identity + online presence that’s designed to attract and convert quality clients, helping them generate consistent revenue month after month.
I’ve developed a proven framework that allows my clients to double and triple their profits, and I now coach other Self-Taught Brand + Web Designers how to do the same for their clients so they too can become Sought After Experts & build Profitable Design Businesses.
Surefire Ways to Retain Premium Clients You Adore
Michelle Martello is an award-winning designer, digital strategist and founder of Minima Designs.
With over two decades of e-learning and interactive design experience, she's been around since the start of the digital education revolution. Michelle's worked with a wide variety of diverse clients including MTV, the National Park Service, Elena Brower and Marie Forleo creating hundreds of sites, courses and products and mentoring thousands of students.
These days Michelle helps online entrepreneurs leverage their online platforms to share (and sell) their knowledge to the world. And she's devoted to helping designers build their own sustainable businesses doing work that matters. She regularly shares her real-world insights around design, strategy and building a business that loves you back through speaking, mentoring and group training programs.
Escape The Feast Or Famine Cycle
After receiving her BA in multimedia design, Donna immediately was recruited by an award-winning creative agency in the entertainment space launching campaigns for Disney, Sony, Warner Bros. and many more.
After nearly a decade she left to launch her own business in the online entrepreneurship space, and today she runs her own successful remote design agency, helping visionary entrepreneurs launch their websites and digital products. Donna’s also a career and creative business coach for design unicorns who want to learn her strategies to achieve their own success!
Donna’s mission is to educate, empower, and inspire creatives to have a limitless mindset. She wants to share her struggles and experiences to help others overcome the feast or famine cycle, remove the scarcity mindset, express themselves authentically, and create an abundant life they’re proud of through their creative gifts.
With Grace and Gold
Multiply Your Marketing + Multiply Your Revenue
Since 2014, With Grace and Gold has provided award-winning brand and web design for more than 400 creative business owners. With a heart for serving and uplifting creative business owners, Kelly and Andra wholeheartedly believe every business owner can be successful by embracing and celebrating their uniqueness. They are honored to speak to diverse audiences all over the United States about branding, web design, and successful small business ownership.
Take the Tricky Out of WordPress
Lindsay Pruitt is an expert WordPress developer and the owner of Made to Thrive, a front-end development studio.
For nearly a decade, Lindsay and her team have focused on collaborating with designers to develop highly intricate, custom WordPress themes for their clients. She values transparency and efficiency, and enjoys showing designers that working with a developer can be simple, streamlined, and FUN!
When Lindsay’s not enamored with code and clacking at the keys, she's busy enjoying life in the gorgeous Pacific Northwest with her husband and two kids.
Print Design and How to Get Started
Dave is a print and packaging industry expert with over 16 years in the game. He has helped countless designers and marketing professionals craft amazing printed experiences for their clients.
Dave is also the host of The Quickie Podcast - Interviews with Designers, where he interviews designers, illustrators, and creative directors five days a week. From world renown creatives, to designers with only a couple years under their belt, he has interviewed over 200 designers and creatives so far.
Through working with designers for print, and the podcast interviews, he has recognized that designers do not know nearly enough about how to design for print. He now has a personal mission through Print Design Academy to change that and to train both freelance and inhouse graphic designers how to be experts in print design and to have the confidence to say YES to that print design project.
How to Leverage Brand Strategy to Supercharge Your Design Business
Bonnie is a brand strategist and designer for creative entrepreneurs, an international speaker, and a coach for designers just like you! Since 2012, Bonnie has crafted high converting brands for her design clients, and she currently teaches fellow designers her signature brand strategy approach through her 5-week program, the Brand Strategy School. She's based in beautiful Waco, Texas with her husband of almost eight years and their two rambunctious golden retrievers, Boone and Quinn.
How to Spot a Bad Client and Position Yourself to be Respected
I help established online business get more customers, repeat customers and create raving fans of their brand. I do this by helping them build a strategy and implement behavioral marketing through automation, email marketing, and on-site personalization.
I also help web designers and developers, live the life of their own design through coaching and community so they can specialize their businesses and build recurring revenue. This is done through a framework to discover your ideal client, find out their value, how to market to them, and walk away with a plan to move forward and build recurring revenue.
Design a High-Converting Portfolio Website
Laura Elizabeth is a designer with a hankering for cross stitch and rockets. She runs Design Academy which aims to help developers conquer their fear of design. She's also the creator of Client Portal—a client-friendly way to keep your projects organised.
How to Create a Successful eCourse to Complement Your Design Business
Anna is graphic designer, entrepreneur and in-demand creative mentor that harnesses her 20+ years of industry experience to enlighten, empower and elevate the businesses of graphic designers on a mission to make their mark (and have a lot of fun doing it).
Finding and Using Inspiration
Laura Kashner is a Midwest-based designer who calls a beautiful Illinois lake home. Over the last decade, she’s worked with dozens of creative small businesses on branding, art direction, photography and in-house graphic design work.
She’s also the founder of Whitespace Magazine, a print publication for artists and designers.
She spends her days making magazines and soaking up the white space in the life she shares with her husband and three sweet girls.
How to Budget for Profit
Katie is an accountant-turned-entrepreneur who loves being creative as much as she loves a good spreadsheet. Her mission is to remove the risk and uncertainty of self-employment income and teach purpose-driven entrepreneurs how to build a profitable business that serves the life of their dreams. She’s also known for being a nap lover, buffalo wing addict, and overly-obsessed dog mom.
How to Make Getting Clients as Easy + Natural as Breathing
I’m a self-taught designer and college dropout from a small southern town in the US. I own a company called My Billie Designs that started as a humble lifestyle + design blog but has grown into a full online education studio that’s helped TENS OF THOUSANDS of people in the past 3 years. I believe that the shortcut to growth happens by relying on simple strategies, tuning into yourself as a creative and focusing on how you help people.
Show Your Value & Book High Paying Clients
Morgan Rapp is a brand and go-to Shopify web designer who has been running her business for over 8 years. She has established a niche and now offers high value solutions for clients and commands premium rates.
As the creator of Design Biz Mastery, she has coached over 60 designers how to scale to six figures, charge more, and is passionate about helping creatives feel valued for their work and make a good living from what they do.
When she's not chasing one of her 3 kiddos, you can find her listening to a true crime podcast, in the mountains in SLC, UT or eating sushi.
Crafting Strategic and Attractive Brand Identities for Ultimate Impact
Giselle Field, founder of Wander Design Co., is a graphic designer by trade turned strategic thinker and creative director. She and her small but nimble remote team help outdoor, tourism, and lifestyle brands reach their big goals with strategic identity design. Known to everyone as a "wanderer", Giselle's creativity thrives with time spent outdoors, and thus dedicates her talent to guide businesses making an impact, too.
Work Less, Live (+ Earn!) More
Erin has been making websites since 1999, started her own web design and development company in 2012, and has taught over 10,000 students. She’s spent the past seven years figuring out the business part of running a creative business so that you don't have to.
Here's the deal: running a truly sustainable and profitable creative business takes more than your industry skills. You've got to have the business skills nailed down too so that you have smooth processes, happy clients, and actually have a business that makes money without working all the time. That's where Erin comes in.
When she’s not teaching creative entrepreneurs or working with her own design clients, Erin can be found exploring the mountains near her home in Aspen, Colorado.
Speaker Melissa Burkheimer
How To Create A Product Suite That Converts
Melissa Burkheimer is a CEO, conversion designer, and creative director who helps brands make money through her 1:1 conversion design services and virtual program, Conversion Design School™.
She earned the title “award-winning graphic designer” before graduating from college and built a virtual design studio that stays at the forefront of the digital marketing industry by creating sales pages and launch strategies that help visionary brands get results using iconic conversion design.
Her clients 10X sales goals, change the lives of their customers, and get featured in places like The Ellen Show, The Today Show, Access Hollywood, Entrepreneur.com, Forbes, and top-rated media outlets.
In 2017, Melissa launched an online community, mentorship programs an award-winning podcast, The Design Business Show, to help freelance graphic designers create profitable businesses. Her mission is simple: help brands create digital designs and business models that convert.
Digging Deeper Into Your Client Discovery Phase
Following several years in corporate marketing roles for Southern Living Magazine and Kendra Scott, Kelsea opened Kindly by Kelsea in December 2017 and has served over 100 creative entrepreneurs since. With an emphasis on colorful, storytelling designs, Kelsea is deeply passionate about creating custom brands that go beyond just pretty. She's a detail-loving, Enneagram One with an eye for detail and a heart for serving her clients with intention.
How Popular Design Programs + Apps Compare
Kelsey Baldwin is an author, designer, and entrepreneur. She runs Paper + Oats, an online resource for creative entrepreneurs looking to expand their reach with digital products, quality design, and authentic marketing. As a single mother, she is an advocate for women learning to sustain themselves and gain independence through online business. Her first book – Strong Girl, Brave Girl – chronicles her journey through divorce while being pregnant, and is available on Amazon. She lives in Missouri with her daughter Poppy and their border collie Cooper.
Zero-Revision Design Presentation Method
Jamie is the founder + creative director at Spruce Rd. where she and her team create stand-out design for digital brands. She’s pulling back the curtain on running a successful design studio, revealing what it takes to create a time-efficient design process + red-carpet client experience.
Typography & Hand Lettering
Jordan Seibert Waltz is the founder and designer of Studio 9 Co.
Her eye for modern, minimalistic design was first cultivated by her love for interiors and architecture, which became her area of study in college. Capturing the essence of a person’s space and story inspired her to start her design studio in 2012, where she continues to craft brands and websites for content creators and online shop owners.
After 7 years in Charleston, South Carolina, she now calls Columbus, Ohio “home” with her husband and two-year old daughter.
How to Set Expectations with your Clients
Morgan is the owner and lead designer at Studio Antheia; a branding design studio for conscious brands. In addition to design, she loves creating tools and resources to help other designers as they grow their own business. When she's not designing, you can find her on walks with her husband and their rescue pup, exploring a new city, at the gym, or experimenting with her newest healthy recipe find. Morgan can currently be found exploring England, however she considers Washington DC her home base.
How to Find Clients for Your Design Business
Hayley Fedders is a designer based in Carpinteria, California. She started her business, Three Feathers Design, in 2014. Prior to launching her own design business she worked full-time as a marketing manager with a law firm. Her desired to spend more time at home with her family and have a flexible schedule drove her to find a way to make a living on her own terms. Since then she has grown her business into a full-time job where she helps fellow online, creative, business owners with brand strategy and web design.
Outside of work she is busy raising her two children and trying to catch a wave here and there between school drop-offs and pick-ups.
Yevgeniya (Gigi) Davarashvili
Streamline Your Design Project in Asana
Yevgeniya Davarashvili (or more well known as Gigi) is a conversion-led brand strategist and web designer, and owner of One6Creative – a design agency providing creative solutions for small businesses and creative entrepreneurs with a focus on marketing, growth and strategy.
After years of working for a London-based consultancy as a Marketing Director and Brand Executive, Gigi ditched the corporate world to focus on building a business of her own where she can focus on value, impact and freedom. Today, she infuses her background in sociology and neuromarketing into her projects to allow business owners build timeless and sustainable businesses that go beyong "pretty design".
Gigi is also the host of the Create Connect Convert podcast, a show where she talks all about how to create a brand that leaves lasting impressions, how to connect with your ideal audience on a deeper level and how to convert your followers into raving fans.
Diversify With Passive Income & Digital Products
Amanda Creek is a business coach and online instructor with a background in Studio Art, Graphic Design, and Internet Marketing. She helps creative business owners to make passive income from digital products so they can free up more time to do what they love to do, create. She currently has six classes on Skillshare and over 4,000 students on the platform. She just recently launched her brand new podcast, The Creative Passivepreneur Show.
Scale Down to Make More with a 'Day Rate' Business Model
With nearly 15 years of online business, branding and web design experience, a bachelor’s degree in marketing, and an extensive entrepreneurial history, some would say I am the perfect mix of right and left-brained. I’m strategic and mathematical as hell, get my kicks from systems and automations, but I also have a discerning eye for design and details!
One of my core values is simplicity, which is why I don't have a big team, and you won’t find inflated agency pricing models or complicated design proposals here. I've spent the past two years perfecting my Book Me For A Day program so that I can continue to work less, earn more, and travel often. As a result of doing less 'client work', I've been able to create several truly passive income digital products, as well as courses and programs to help other solopreneurs start, grow & scale their business using simple and smart strategies that don't require a whole team.