Meet Your Host

Welcome - I'm so happy you're here!

In case we haven't met, I'm Krista. I'm a WordPress developer for designers over at Krista Rae LLC, co-host of the Get Back To Design  and Summit Host Hangout podcasts, summit expert over at Summit In A Box, and run this annual summit just for designers.

There was a time when I felt like I was standing still. Like my business had maxed out and was going nowhere. But then I started simplifying and making sure that the things I did were actually working. And when I found something that didn't work, I got rid of it. I created new systems, did more outsourcing, eliminated things that weren't serving me well, and doubled-down on the things that were. It was a night-and-day difference.

My dream for this 5-day implementation-focused event is for each and every one of you to perfect your design packages and create a simple marketing plan that you'll stick to so you can feel confident in what you offer and book more clients moving forward.

I can't wait for you to see what all is in store for you here. But for now, onto your amazing speakers!

Meet Your Speakers

Jason Resnick
How to Spot a Bad Client and Position Yourself to be Respected

I help established online business get more customers, repeat customers and create raving fans of their brand. I do this by helping them build a strategy and implement behavioral marketing through automation, email marketing, and on-site personalization.

I also help web designers and developers, live the life of their own design through coaching and community so they can specialize their businesses and build recurring revenue. This is done through a framework to discover your ideal client, find out their value, how to market to them, and walk away with a plan to move forward and build recurring revenue.

Speaker Melissa Burkheimer
How To Create A Product Suite That Converts

Melissa Burkheimer is a CEO, conversion designer, and creative director who helps brands make money through her 1:1 conversion design services and virtual program, Conversion Design School™.

She earned the title “award-winning graphic designer” before graduating from college and built a virtual design studio that stays at the forefront of the digital marketing industry by creating sales pages and launch strategies that help visionary brands get results using iconic conversion design.

Her clients 10X sales goals, change the lives of their customers, and get featured in places like The Ellen Show, The Today Show, Access Hollywood,, Forbes, and top-rated media outlets.

In 2017, Melissa launched an online community, mentorship programs an award-winning podcast, The Design Business Show, to help freelance graphic designers create profitable businesses. Her mission is simple: help brands create digital designs and business models that convert.

Sarah Masci
Scale Down to Make More with a 'Day Rate' Business Model

With nearly 15 years of online business, branding and web design experience, a bachelor’s degree in marketing, and an extensive entrepreneurial history, some would say I am the perfect mix of right and left-brained. I’m strategic and mathematical as hell, get my kicks from systems and automations, but I also have a discerning eye for design and details!

One of my core values is simplicity, which is why I don't have a big team, and you won’t find inflated agency pricing models or complicated design proposals here. I've spent the past two years perfecting my Book Me For A Day program so that I can continue to work less, earn more, and travel often. As a result of doing less 'client work', I've been able to create several truly passive income digital products, as well as courses and programs to help other solopreneurs start, grow & scale their business using simple and smart strategies that don't require a whole team.

Hayley Fedders
How to Create an Onboarding Process That Helps You and Your Client Have a Successful Experience

Hayley Fedders and her Studio Seaside team specialize in brand identity, Squarespace + Shopify web design for online businesses.

Foxtrot Branding
Sales Call Strategies That Get Clients to Book Your High-Ticket Service

We're Cass and Amanda, co-founders of Foxtrot Branding, a design studio offering brand and website design for visionary brands. Over the years, we've worked with 60+ brands and experienced a lot of trial and error as we worked to streamline our process and elevate our client experience.

We believe you shouldn't have to figure out everything on your own, which is why we now offer educational resources to designers who want to fast-track their learning and feel more confident when working with clients. Our free resources, courses, and 1:1 mentorship sessions empower designers to streamline their process, grow their business, and raise their rates.

Fiona Humberstone
Colour Psychology

Fiona Humberstone is a sought-after Brand Strategist and Creative Director, renowned speaker and author of the bestselling books How to Style your Brand and Brand Brilliance. She is passionate about the power of strategic design and loves working with talented brand designers to elevate their work. Having founded, grown and sold her own brand design agency, Fiona established The Brand Stylist after a blissful two year sabbatical in 2014 and is passionate about building successful businesses on our own terms. Through her work with The Brand Stylist, Fiona provides a wealth of inspirational education and resources for designers to craft intentional brand identities as well as Creative Direction and Brand Consultancy.

Aleia Walker
How to Scale Your Design Biz with One Funnel

Aleia is an email marketing copywriter who helps business owners eager to scale and live in their zone of genius.

When she’s not working 1-on-1 creating and implementing evergreen strategies with clients, you’ll probably find her teaching the importance of scalable marketing strategies to entrepreneurs in private memberships, summits, and masterminds. A Creative Writing major turned web developer (with a few stops in between) Aleia’s found a way to blend her love of words and tech skills to create experiences that move customers and clients into action (aka cha-ching.) And that equals profits in your pockets so you can spend more time serving your people, building your dream business, and your dream life.

Shannon Mattern
How To Get Your First Web Design Client

Shannon Mattern teaches web designers how to create profitable, sustainable and scalable web design businesses. She's also the host of the Pep Talks for Side Hustlers podcast where she brings you side hustle success stories, motivation and actionable advice to help you go from side hustle to self-employed - without taking a pay cut.

Abbey McGrew
4 Secrets to Creating an Expert-Level Process

I'm the designer + educator behind Wayfarer – a creative studio that focuses on heart-led design for thoughtfully ambitious brands. After starting my design business straight out of college, I learned how to navigate my way through imposter syndrome, awkward client situations, and PLENTY of mistakes. Now, I confidently run a six figure business working with dream clients, while also helping other designers find their way. Through my course, The Designer Essentials Kit, template shop and 1:1 coaching, I teach designers how to streamline their process and finally feel confident while working with clients.

Lydia Kerr
Elevating Your Brand Process

Lydia, owner of Telltale Design Co.® is a designer and educator based in the Greater Atlanta area. She focuses on approaching design through the lens of strategy, aiming to craft visuals that help companies stand out from the crowd. When she’s away from her desk, you can find her traveling with her husband, hiking with her pups, or enjoying a glass of Chardonnay with friends.

Keshia White
How to Attract Clients Without Offering Discounts

Keshia White is a Business Mentor for new service providers, who want to learn how to attract premium clients online.

After nearly a decade in corporate America, working in business-to-business sales, from the telecommunications industry to the software industry, Keshia made a pivot to take her branding and web design business full-time in 2018.

After running her own business full-time for nearly two years and generating over $100,000 in revenue, she now uses her experience to teach new service providers the branding and marketing strategies that they need to attract their first premium clients online.

Past clients of Keshia’s have gone on to gain more confidence in their businesses, create signature offers to sell, and book their first $1,000+ clients after working together.

Keshia resides in Atlanta, Georgia, and enjoys cooking, travel, exploring nature, and a good Netflix or Hulu binge in her spare time.

Carli Anna
From Ghosted to 10k+ Bookings: Up-level Your Sales Process!

Brand Strategist for million-dollar entrepreneurs & mom to two toddlers, I run a multi six-figure business that allows me to provide for my growing family, book 10k+ branding projects with clients I love, and live the stay-at-home/traveling lifestyle I love. Let's have fun and make money!!

Jacob Cass
Strategic Lead Funnels That Will X3 Your Profits

Jacob Cass is a brand designer, strategist, educator, podcaster, business coach and the founder of JUST Creative, an award-winning branding and design consultancy that doubles as an industry-leading blog.

Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo, Jerry Seinfeld and even San Francisco, which he just designed the logo for.

Jacob co-hosts the JUST Branding Podcast that helps designers & entrepreneurs grow brands.

Jacob is a business coach and helps creatives level up through 1:1 coaching and in a group setting in his Group Coaching Mastermind.

Jacob is a family man and an avid traveler who has explored 88 countries.

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