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March 16 - 20, 2026

ConversionFest🎉

The rules of web design have changed. Learn how to design for conversion in the AI era.

Get Your Free Ticket

Get Your Free Ticket

The Topics

Your websites aren’t the problem. Your strategy is. Learn what actually drives conversion in the age of AI.

The AI-Driven Buyer Journey

Understand how AI search changes how people discover brands and why conversion starts before visitors reach a website.

Designing Decisions, Not Just Pages

Learn how to structure pages and create simple experiences that make it easy for people to take action.

Trust in an AI-Saturated World

Design messages that stand out and build trust, even when content is everywhere, so your clients gain credibility, not just traffic.

SEO Meets AEO

Discover how search engines and answer engines work together and how they can actually increase visibility and conversions — if used right.

Humans vs Algorithms: The New UX Reality

Understand how human expectations and AI-driven systems intersect, and how to create experiences that work for both.

Data, Testing, and Smarter Decisions

Learn how to move beyond the guesswork and use data to improve what actually converts, even amidst AI.

Get Your Free Ticket

Jam packed I just loved it!

So much information, I couldn't sleep last night I was so inspired! I had to limit myself to a few sessions a day so I didn't over do it but it was hard choosing as there was so much gold! Thank you so much!

- Chrystal Fleming, Indigo Ink

The Simply Profitable Designer Summit is for you if you're...

Discover how search engines and answer engines work together and how they can actually increase visibility and conversions — if used right.

An experienced web designer.

You’ve been running your design business for years and want to stay ahead as AI changes how people discover, experience, and convert on websites. Gain fresh insights into what actually drives results today so you can continue delivering exceptional projects for your clients.

In the early stages of your business.

You’re building momentum but feel overwhelmed by AI-driven changes. Learn proven strategies to create high-converting websites and user experiences that work today. This way, you can accelerate your growth and become the go-to in your industry (even if you’re still relatively new).

New to freelancing or running a design business

You want to start with clarity, not guesswork. Learn how to use AI strategically so you can create high-converting websites from day one and build a portfolio that attracts high-paying clients. This is your shortcut to having a successful design business.

no matter the stage you’re in, you’ll learn how to navigate AI with confidence and a clear strategy.

I was so inspired!

It was so inspiring to learn from and interact with designers from all over the world who have either gone through or are going through the same growing pains I am. I am so pumped-up and inspired with everything I learned and I can't wait to put it all into practice!

- Tamar Brown

THIS YEAR'S SESSIONS

Shannon Mattern
(she/her)
Retainers Reinvented: How to Create Recurring Revenue Without Working 24/7

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Alyssa Downey

(she/her)
The Loyalty Loop: Past Clients, Future Profits

More about Alyssa's session

Brad Hussey

Productized Subscription Services for Designers: Turn Unpredictable Income into Streamlined Success

More about Brad's session

In this presentation, Brad Hussey introduces web designers to the concept of productized subscription services, aimed at creating predictable income and eliminating scope creep. He shares insights from his extensive experience, including the benefits of standardized, repeatable services with fixed prices and timelines. The audience will learn different models of subscription services, strategies to prevent scope creep, how to price and sell their services, and the importance of automation and scalability for sustained success.

Cass & Amanda

(she/her)
The Profit Planner We Use for Predictable Recurring Revenue

More about Cass & Amanda's session

Unpredictable income doesn’t have to be your norm. Learn how this simple but effective Profit Planner system helps us price smarter, plan better, and build a more reliable revenue stream. We'll share:

• How to price high-value offers that drive consistent profit
• How to identify gaps and opportunities for more predictable income
• How to track and analyze income streams for long-term financial stability
• A real-time walkthrough of our profit planner to forecast and plan for stable revenue

Danbee Shin

(she/her)
How to Get Out of Survival Mode by Building Recurring Revenue

More about Danbee's session

Emma Kate & Haley from WP Mavens

(she/her)
Packaging & Selling Website Maintenance

More about Emma & Haley's session

Want to add reliable, recurring income to your web design biz? In this masterclass, you'll learn exactly how to package and sell website maintenance services—so your clients stay happy and you get paid consistently. We’ll walk you through our proven process, showing you why this is a win-win for both you and your clients. Stick around till the end to grab our complete checklist, sales page template, form import files, and more all for FREE!

Jacob Cass

(he/him)
🦩 3x Proven Ways to Make Recurring $$$ – So You Can Stop Chasing Clients & Start Sippin’ Piña Coladas

More about Jacob's session

Tired of the feast-and-famine cycle? In this session, Jacob Cass will show you 3 proven ways to bring in predictable, recurring $$$ so you can stop chasing clients and start stacking cash with retainers, digital products, and affiliate marketing.

You’ll learn how to turn one-time clients into monthly $$$ machines, create once and sell forever, and monetize what you already love for passive income on autopilot. Expect real-life case studies and revenue boosting strategies to help you start making flamingo-level money moves.

VIP holders can grab Jacob's Golden Retainer Proposal Template, Digital Product Launch Workbook, and Passive Income Masterclass to fast-track your profits! 🦩💸

Jamie Starcevich

(she/her)
Repeat Design Days

More about Jamie's session

Josh Hall

How to Build MRR with a Website Support Plan (even if you don't use WordPress)

More about Josh's session

Jana Osofsky

(she/her)
Leverage Pinterest to Generate Leads on Autopilot & Sign More Perfect-Fit Design Clients

More about Jana's session

Kate Scott

(she/her)
How to Design and Deliver Squarespace Website Templates

More about Kate's session

In this presentation, you'll learn Kate's 6-step process for creating a bestselling Squarespace website template with detailed tips on how to curate imagery for your template, design a brand for your template (even if you're not a brand designer by trade), and build your template so that it's super user-friendly for your customers. You'll also learn the most popular way to deliver Squarespace templates with tips on how to keep everything organized.

Laura Grace Sears

(she/her)
How Nurturing Relationships Can Make You Money

More about Laura's session

Lindsay Halsey

(she/her)
How to Add SEO Services to Your Web Design Business

More about Lindsay's session

Lisa Williams

(she/her)
The One Where You Stop Juggling Multiple Tools to Run Your Web Design Business

More about Lisa's session

Maegan Megginson

(she/her)
Radical Rest for Entrepreneurs

More about Maegan's session

This workshop will help you break free from the toxic cycle of hustle culture. You'll explore seven different types of rest—beyond just sleep—and complete a Rest Assessment to identify where you need the most support. By the end, you’ll have a personalized Rest Menu filled with simple, aligned practices and a fresh vision for how your business can reward you with time to rest, not just financial gain.

During this workshop, you will:

✅ Release harmful beliefs about “hard work” and productivity
✅ Discover the 7 types of rest (hint: only one is sleep!)
✅ Complete a Rest Assessment to uncover your biggest rest gaps
✅ Create a Rest Menu with simple, personalized options just for you
✅ Reimagine how your business can pay you in time for rest

Meg Casebolt

(she/her)
Get found on Google for consistent leads on autopilot

More about Meg's session

Megan Weeks

(she/her)
Inside My Automated Marketing Strategy That Brings in 6 Figures Per Year!

More about Megan's session

Michelle Lee (Moxie)

(she/her)
Organization is the new black

More about Michelle's session

Mindy Vasalle

(she/her)
Turning Passion Projects into Digital Products that Sell

More about Mindy's sessions

Passion Alone Isn’t Enough – A great product starts with passion, but it needs a strategy to sell. Learn how to turn what you love into something others want to buy.
Validate Before You Create – Don’t waste time on a product no one wants. Test your idea, get feedback, and refine before launching.
Build Once, Sell Forever – Digital products let you earn on repeat without constantly trading time for money. Set up your sales system and watch it work for you.
Positioning is Everything – The right messaging, pricing, and branding make the difference between a product that collects dust and one that flies off the (virtual) shelves.
The Blending Method – The best digital products come from what you already do. Instead of starting from scratch, create offers that align with your existing skills, services, and audience needs—so selling feels natural, not forced.

Rache De Luna

(she/her)
How to Sell Squarespace and Shopify Website Templates

More about Rache's sessions

Learn how to turn your design skills into a sustainable template business. Discover how templates become your creative playground while serving as powerful portfolio pieces that help you command premium rates. And get practical pointers on finding your specialty, developing scalable templates, and building efficient support systems - all based on real experience from selling over a thousand templates.

Racheal Graham

(she/her)
How to Build Recurring Revenue with Strategic Client Roadmaps

More about Racheal's session

This session will show you how to get paid for your expertise, create lasting client relationships, and build sustainable revenue in your design business. You'll learn:
- How to turn one-time projects into long-term client relationships by creating strategic roadmaps that keep clients coming back.
- Why paid discovery is the key to consistent, predictable revenue—and how to confidently sell it to your clients.
- How to structure a roadmap that moves clients toward their big goals while setting the foundation for future work.
- The power of the client wish list—how to break down roadmap recommendations into ongoing tasks that create recurring revenue.
- How to position yourself as a strategic partner, not just a service provider—so you stop chasing clients and start working with them long-term.

Sam Sarsten

(he/him)
The Local SEO RoadMAP: How I Added $100K to My Web Design Business

More about Sam's session

Struggling to make REAL money in your web design business? If you're stuck in the feast-or-famine cycle, unsure about hiring help, or worried about covering next month’s bills, this talk is for you. The biggest shift successful web designers make is treating their business like a business, not just a job. I'll break down how I went from barely scraping by to six figures in recurring revenue using a simple framework: M.A.P. (Mindset, Attraction, Processes). You’ll learn how to add predictable income, attract high-value clients, and build systems that scale—so you can stop hustling for every project and start building real financial freedom.

Sara Dunn

(she/her)
Rank & Bring in Revenue - Make More $$$ With Easy Ongoing SEO

More about Sara's session

In this presentation, you'll discover how to create a simple, profitable, and valuable ongoing website maintenance and SEO reporting service—even if you're not an SEO expert. You'll learn:

- How to offer a quarterly website maintenance package that provides recurring revenue while keeping clients happy.
- Key tasks to include, such as website updates, analytics reporting, and Google Business Profile optimizations, to ensure your clients’ sites stay fresh and functional.
- A step-by-step breakdown of how to automate reports, track rankings, and provide SEO-friendly updates without needing advanced SEO knowledge.

By the end, you'll have a clear strategy to add an extra $1,200+ per client per year with a streamlined, low-maintenance offer.

Sarah Guilliot

(she/her)
Emails That Pay: Crafting A Welcome Sequence System for Peaceful Promotion of Recurring Revenue Offers 💌💸

More about Sarah's session

We’ll cover my 3 part Welcome Sequence System that sells your recurring revenue offer on the regular (without all the stress!) Stop trying all the things (social media, workshops, dancing on video!) or simply avoiding starting because you're lost on where to begin! This 'set it and forget it' system sells for you day in and day out (to your hottest leads!) even when you're not in the mood to sell 😀

Sarah Linklater

(she/her)
Client Cloning: Unlock your profit potential with powerful systems

More about Sarah's session

In 'Client Cloning: Unlock your profit potential with powerful systems' we'll be diving deep into the world of systems and discovering how they can transform your business.

We'll explore the real costs of disorganisation (hint: it's more than just stress); uncover the power of systems (think magic wands for your business), and learn how to 'clone' your success with previous projects and clients (yes, really!).

Sarah Masci

(she/her)
From Needy Retainer Clients to Recurring VIP Days

More about Sarah's session

Sarah Noked

(she/her)
Recurring Revenue and Scaling Your Team

More about Sarah's session

Shifting from one-off projects to a retainer-based model can provide stability and long-term growth for your business. In this session, learn how to package your services for predictable income, build a lean but effective team, and create systems that support scalability—without adding more to your plate.

Here’s what we’ll cover:

• Defining Your Recurring Offer: Identify a service you can provide on an ongoing basis that delivers consistent value.

• Optimizing Your Workflow: Set up streamlined processes for client communication, project management, and payments.

• Delegating Strategically: Start by outsourcing time-consuming tasks to free up your focus for higher-value work.

Stephanie Hayes

(she/her)
Creating Revenue on Repeat Through Partnerships & Collaborations

More about Stephanie's session

The Brief Collective

(she/her)
How To Create Evergreen Content That Pays You Long Term

More about The Brief Collective's session

As you can see by that incredible lineup, you are *not* going to want to miss this event.

Where do I signup?

A FREE ONLINE EVENT EXCLUSIVELY FOR DESIGNERS

Enter your name and email below to get your ticket and create consistent, predictable income you can count on in your design business!

A FREE ONLINE EVENT FOR DESIGNERS WHO REFUSE TO BE REPLACED BY AI

Enter your name and email below to get your ticket and become a designer who creates the next generation of high-performing websites.

Here's what past attendees have to say!

I can't wait to implement!

I'm just starting out and this summit was so much more than I could have hoped for. The best part was that I could watch it from my home in Portugal, at the hours I wanted and with speakers that could answer to my many questions and much more. It was amazing and I can't wait to implement what I've learned!

- Ana Zagalo, Zagalo Creative Studio

Meet your host

Shannon Mattern is the founder of the Web Designer Academy and host of the Profitable Web Designer Podcast. Sha has a passion for helping designers like you believe deeply in the value of what you create for your clients, love every second you spend working in and on your business, and create an abundance of time and money so that you can live the life you've always wanted.

Shannon believes that there's no one right way to run your design business... just the way that's right for you! The Simply Profitable Designer Summit will introduce you to creative ways to optimize your design business and fix the pieces of your business that aren’t working well so you can have the profitable, fulfilling design business you deserve!

The Details

When

The Simply Profitable Designer Summit will run from March 17-21, 2025 with a mix of live sessions and pre-recorded presentations.

Where

I don't know about you, but I prefer to do my hair and leave my house as little as possible. With that being said, you can tune into the summit from the comfort of your couch and yoga pants.

Presentations

Presentations will be available to watch during summit week for 48 hours after they go live. Presenters will provide you with valuable strategy and action steps so you can map out your next steps.

PRIZES

You'll have the chance to win prizes throughout the event. In fact, we're playing Bingo right now in the Summit Community. Come on in and join the fun!

Get lifetime access

After registering, you can upgrade to get ongoing presentation access, a workbook, plus the option to get $5k in premium speaker bonuses, and more!

Party It up

You’ll have access to the Summit Community where we’ll be partying it up before the summit starts and working together to simplify once it kicks off.

I want to join the Summit

Connect with other designers

There are a lot of business-growth summits, training, and workshops for designers out there. So why make time for this one?

First, this is the original summit focused specifically on helping designers with their business. We've been going for 8 years now and it just keeps getting better! This isn't general advice for any creative business out there. Every presentation is specialized for the type of business you run as a designer, making it super practical and easy to implement right away.

More importantly, there's no one right way to run a design business.. there's the way that's right for you. Our goal is to introduce you to lots of creative ways to run your business and make things simpler so that you can choose the ones that align with your lifestyle, strengths, vision and goals.

FAQs About the Summit

Is this only for designers?

When is this whole thing happening?

How long will the videos be available?

Will all the speakers get my email address?

No way! The only person you'll get emails from after you sign up is me, Shannon. That's so you can get all the updates for the summit and links to each day's videos. After the summit is over, you'll continue to hear from me, but you can unsubscribe at any time.

As for the speakers, the only way your email address will be shared with them is if you opt-in for a freebie they promote or grab one of their bonuses offered in the Designer Power Pack. That way, you choose to connect with people you really love.

Learn more in our Privacy Policy.

Are the presentations live?

Time freedom is one of our core values. We value flexible schedules, and we never want you to miss out on valuable information if you're unable to attend live. That's why all speaker presentations are pre-recorded and available for you to watch on-demand during the summit.

We also value collaboration and community, which is why we'll be hosting several live, interactive sessions during the summit. These live sessions will also be recorded and available to watch during the summit. After the summit, all pre-recorded sessions and replays of live sessions will be available for All-Access Pass holders.

See the event calendar for live sessions dates and times.

Is this summit accessible? Are videos captioned?

All presentations have closed captioning. Notes are also available for each presentation with our upgrade options that you’ll see after registering for the event.

At this time, our event platform Crowdcast doesn't have native closed-captioning, however, we recommend using the Google Chrome Browser to access the event and turning on Chrome's Live Captioning Feature. See setup video here. All Crowdcast sessions will be simulcast as Facebook lives, which will also have captions turned on.

Please reach out if there’s anything we can do to ensure you’re able to enjoy this event.

Are you still accepting speakers?

I still have questions!

GET YOUR FREE TICKET FOR THE ONLINE EVENT EXCLUSIVELY FOR DESIGNERS

Enter your name and email to get your ticket and create consistent, predictable income you can count on in your design business!

Get Your Free Ticket

LEGAL | MY ACCOUNT

March 16 - 20, 2026

ConversionFest🎉

A FREE ONLINE EVENT FOR DESIGNERS WHO REFUSE TO BE REPLACED BY AI

The Topics

Your websites aren’t the problem. Your strategy is. Learn what actually drives conversion in the age of AI.

The AI-Driven Buyer Journey

Designing Decisions, Not Just Pages

Trust in an AI-Saturated World

SEO Meets AEO

Humans vs Algorithms: The New UX Reality

Data, Testing, and Smarter Decisions

Jam packed I just loved it!

The Simply Profitable Designer Summit is for you if you're...

An experienced web designer.

In the early stages of your business.

New to freelancing or running a design business

no matter the stage you’re in, you’ll learn how to navigate AI with confidence and a clear strategy.

I was so inspired!

THIS YEAR'S SESSIONS

A FREE ONLINE EVENT EXCLUSIVELY FOR DESIGNERS

A FREE ONLINE EVENT FOR DESIGNERS WHO REFUSE TO BE REPLACED BY AI

I can't wait to implement!

Meet your host

The Details

When

Where

Presentations

PRIZES

Get lifetime access

Party It up

Connect with other designers

FAQs About the Summit​

GET YOUR FREE TICKET FOR THE ONLINE EVENT EXCLUSIVELY FOR DESIGNERS

FAQs About the Summit