Hey hey! I’m so excited to team up with you to pull of something that’s going to be absolutely incredible.
The Simply Profitable Designer Summit is a 5-day event that will help designers take what they’re already doing in their business and apply your expert strategies in a way that will allow them to simplify, while becoming more efficient, profitable, and stress-free.
Our #1 goal is to make this EASY for you, while giving you plenty of opportunities to attract new designers to your audience.
On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at firstname.lastname@example.org.
If you've been a part of events including webinars, summits, or other collaborative offerings and found that they didn't go so smoothly or benefit you as a speaker, I encourage you to check out what past speakers have had to say!
As a speaker, you'll also get free access to the Designer Power Pack as an extra "thank you"!
Let’s do a quick rundown of how the whole thing will work.
The event will run from Monday, March 15 to Friday, March 19 with 4-5 pre-recorded presentations running each day. These presentations will include 15-20 minutes of content (with up to a 2-minute pitch) and a live chat.
While the presentations themselves are pre-recorded, all speakers are encouraged to attend their presentation time live to interact with attendees in the chatbox. There is no video component, so attendance in pjs is encouraged 😉
Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you can choose to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value (optional).
There will also be a mix of daily panels, co-working sessions, and networking sessions for purchasers of the Designer Power Pack. Attendance as a speaker isn't required, but of course you're more than welcome to join us to network with attendees!
Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! As a speaker you will be required to promote at least one time on social media and once to your email list, but speakers who have promoted more in the past have made thousands of dollars in affiliate commissions. Yay! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.
During the promotion phase, as the summit is running, and for a few days after the summit is complete, we’ll also be promoting the All-Access Pass and Designer Power Pack. The Designer Power Pack includes lifetime access to presentations as well as some bonuses we'll all team up to throw in. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions right away. Last year, we paid out over $16,000 in commissions to speakers. Woop!
So this all sounds great, buuuut what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.
This information includes:
Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.
Within that questionnaire, I'll also ask for an optional prize to give away to one engaged attendee. The prize is totally optional but must be different from a Designer Power Pack contribution if you choose to include it. This will give us extra opportunities to shout you out to attendees!
Next up is your presentation! This is a 15-20 minute pre-recorded presentation that is meant to be more friendly and action-packed than perfect and strategically structured. We want our attendees to learn something great while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap. For further guidance, check out the first part of this podcast interview I did with Jessica Rasdall all about creating transformations through your summit presentations!
With that being said, you have your choice of the following presentation formats:
If you’d like to go with the interview-style presentation, schedule a time with me to do that here.
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
While you are welcome to pitch absolutely anything you'd like, I recommend a freebie that is highly related to your presentation topic and helps them continue to move forward with what they'll learn from your presentation. This will increase the likelihood that they'll opt-in to your email list. From there, you can have a tripwire and funnel set up to start making sales from your new leads right away! We've had speakers make thousands in sales with this strategy within a few days of their presentation going live!
Presentations are due by Monday, February 15.
Find a handy download with all this info in our Presentation Guidelines here.
The Designer Power Pack will be a huge addition to the presentations we’re running and a great way for you to collect additional leads. To make it even more valuable, I’ll encourage each of you to provide one resource to add. This includes things like:
(Note: Last year we sold over 500 copies of the Power Pack so I do not recommend any type of 1:1 contribution)
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate. (Please note that coupon codes requiring customers to purchase your offer for a discount cannot be accepted.)
This is also an incredible way for you to get warm leads onto your email list. Last year, those who contributed collected hundreds of extra leads. Anyone who purchases and redeems your contribution is one more warm lead you have for your funnel!
Speakers who do contribute a premium resource (aka not something you're giving away as a freebie on your website) will get a 50% affiliate commission on sales, rather than 40%.
Information for these resources is due along with your presentation. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, we'll have an official promotion period starting on March 1.
Sharing is required at least once to your email list and once to your main social media profile. Anything above and beyond that is up to you. We've had single speakers make over $6000 in affiliate sales in the past. With a nearly 20% conversion rate from sign-ups to sales, it's definitely worth promoting!
When you do share, be sure to use your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any sales (50% if you've contributed a bonus).
I am also willing to take over your Instagram stories, come on your podcast, write a guest newsletter, or do a live in your Facebook group (all with your affiliate link) to help you get some extra conversions!
You’ll find swipe copy and graphics in the Resource Vault below.
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate in the chat during your presentation slot if it works with your schedule and interact in the Facebook group throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why I’ve set up an affiliate program for the All-Access Pass and Designer Power Pack where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by Friday, March 26.
The commission structure is as follows:
The pricing structure will be:
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. My past summits have had the Power Pack convert between 16-19% so ads are a great way to get some extra traffic using your link!
I am also willing to take over your Instagram stories, do a podcast interview, write a guest newsletter, or do a live in your Facebook group (all with your affiliate link) to help you get some extra conversions!
Just remember to use your affiliate link, which you can create or look up here.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Now for those resources I promised to make your life as easy as possible.
In this folder you’ll find the following resources:
View the resources here.
See a quick walkthrough video of the promotional resources here.
And in case you don't want to dig through a folder, here are some pretty buttons:
Phew, that was a lot to cover! You’re awesome for making it this far 🙂
For the sake of clarity, here are your current action steps:
Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar (Asana for me) it doesn’t exist.
Here’s a roundup of our key dates: