LIVE EVENT SCHEDULE

Traditional keyword-first SEO is dead—but search isn't. Since 2022, AI has fundamentally changed how people find experts, coaches, and consultants online. If you're still optimizing for keywords and page rankings, you're playing by rules that no longer exist.
In this session, you'll learn why your content isn't showing up in ChatGPT, Perplexity, Google's AI summaries, and other AI-powered search tools—and what to do about it. Meg Casebolt breaks down her proprietary BEACON framework, the six critical signals AI uses to determine who gets cited, recommended, and trusted:

Brand Entity: Making yourself algorithmically recognizable across platforms
Expertise: Building semantic clusters that prove topical authority
Authority: Earning validation from credible sources (not just backlinks)
Content Infrastructure: Structuring your content so AI can actually parse it
Omnichannel: Reinforcing your signal across formats (without repurposing hell)
Narrative: Setting yourself apart with perspective AI can't replicate

You'll walk away knowing exactly how to diagnose what's broken in your current approach, which lever to pull first, and how to make your expertise unmistakable to both humans and AI systems—without adding more to your plate.
Perfect for service-based business owners who'd rather strengthen their signal than create more noise.

1. How brand strategy gives you and your client clarity and direction from day one
2. How to avoid the brand strategy BS - the simple framework that clients understand and buy into
3. The right questions to ask upfront
4. Real case studies that show the framework in action — from Fortune 500s to start-up successes
5. The biggest myth about brand strategy success and how you can get beyond it

How AI search works (and why it's different)
What clients are looking for in the AI era
3 immediate actions to AI-proof your business
How this transformed my business (and can transform yours, too)

In this practical session, Chris breaks down his Homepage Conversion Blueprint. A simple, repeatable framework designed to turn ordinary homepages into high-converting sales machines. You’ll learn how to structure your homepage so it speaks directly to what visitors care about, guiding them from curiosity to action with clear messaging and strategic layout decisions.

Chris walks you step-by-step through the key elements of a high-converting homepage, including crafting a powerful hero section, highlighting what’s at stake if visitors don’t take action, clarifying your value proposition, addressing customer anxieties, and reducing friction throughout the user journey. By the end of this session, you’ll have a clear framework you can apply to your own site, or your clients’ sites, to improve engagement, generate more leads, and increase conversions without redesigning everything from scratch.

It’s no secret that how people find stuff online is changing. Increasingly, ranking #1 matters less than getting recommended by the bots.

In this presentation, I’m going to teach you how AI search works. You’ll leave understanding the step-by-step process AI systems use to compose AI answers.

And I solemnly swear I will not get all technical and bore you with the nerdy details! Instead, my goal is to equip you with a simple mental model of how these systems really work, under the hood.

Attend this talk, if you’ve ever wanted to know how to show up better in:

Google’s AI Overviews,
Google’s AI Mode,
ChatGPT,
Perplexity,
… and every other search-enabled AI chatbot!

Join Profitable Web Designer Podcast Host Shannon Mattern as she interviews Jason Gracia, founder of the Million Dollar Website™ System all about how he went from burned-out freelance website designer…to selling the same website 700 times and generating millions - and how you can implement the Million Dollar Website™ System in your own business.