Finding the Conversion Baseline & What to Improve Next
Leigh Scott
Leigh Scott is a Website Growth Strategist and founder of Zainatain, a boutique digital growth consultancy. She helps organizations improve website performance through UX strategy, conversion optimization, and analytics. Leigh works across industries to identify what is driving engagement, leads, and revenue and where friction in the customer journey is limiting growth. Her work focuses on prioritizing high-impact improvements that lead to measurable results.
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