Brand strategy foundations: the first conversion step

Sarah Robb
The image shows a smiling person with short hair, wearing a black shirt with straps, against a neutral background, bathed in soft, contrasting light.

Sarah Robb has over 20 years of experience as a brand strategist - developing strategies for organisations like Pfizer, Diageo, EY, PepsiCo and Oracle - at agencies like Landor and independently. She is co-author of the Amazon bestseller 'Rebrand Right' and founder of Brand Strategy Academy, an online course that has helped over 400 designers become brand strategy confident.

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