Conversion Fest

Learn how to get your clients recommended by AI tools like ChatGPT and Gemini, even though AI search still makes up a small portion of overall search volume. The goal for local businesses has not changed, they want to be recommended. Discover the three steps for getting recommended by AI: tracking the right prompts, pushing the right buttons, and checking their search foundation. Focusing on AI SEO for locally relevant prompts forces a focus on traditional SEO, which is typically good for clients. This approach provides a massive opportunity for web designers to sell high-ticket, ongoing local SEO services.

- Why great websites still fail to convert in an AI-driven market.
- How visuals influence trust, perception, and buying decisions before logic kicks in.
- The hidden reason designers undercharge, and how positioning, not skill, is often the issue.
- How to use visual storytelling to support higher fees and attract better-fit clients.

One of the most valuable things designers can do for their clients is guide them toward content that clarifies value, removes doubt, and moves visitors confidently toward the desired action. In this session, you’ll learn a simple content path you can give clients to help them create strategic, conversion-focused content before the design begins. You’ll learn how to streamline content gathering, reduce friction in the design process, and make sure every section of a website supports stronger, more confident buying decisions, without needing to write the copy yourself.

Ten years ago, I was a Marketing Specialist at a bank undergoing a core conversion and website redesign, responsible for producing dozens of pages of content with zero direction from the design/dev team. That experience showed me early on that content is often the most painful and underestimated part of the web design process. When clients are asked to “just send the copy,” projects slow down, stress increases, and the content often falls short of really supporting the business goals. Now, after supporting more than 50 website projects, I’ve focused on refining how copy integrates seamlessly into the design process so each expert stays in their zone of genius and clients feel confident in their investment. Today, you’ll learn what effective website copy requires, what integrated copy support can look like, and the minimum viable system every studio needs to set content up for success.

Most designers don't lose clients because of their portfolio or their pricing. They lose them in the gap between when someone reaches out and when they hear back. In this presentation, you'll discover how to turn your contact form into a client experience that builds trust from the very first click, why every email you send should train your leads to pay attention, and how simple automations can free up 70% of your time without sacrificing the personal touch that makes your business yours. You'll also walk away with a free email template pack so you can start building this system today.

Join Local SEO Academy founder Sam Sarsten for an "ask me anything" style sesson where he'll answer all of your questions about Local SEO and AI Search.