When organizations want to understand why people make the decisions they do, they turn to Melina Palmer. A leading voice in applied behavioral economics, Melina is a 3x bestselling author, keynote speaker, and host of The Brainy Business podcast, with over 1.6 million downloads worldwide. She works with small businesses and global brands alike, helping them design clearer choices that drive confident decisions, stronger conversions, and better outcomes. Melina also teaches Applied Behavioral Economics through the Texas A&M Human Behavior Lab. Her work has been featured in The Washington Post, Forbes, Inc., and Psychology Today, and on stages including SXSW and TEDxPortland.