Leigh Scott

Finding the Conversion Baseline & What to Improve Next

Leigh Scott is a Website Growth Strategist and founder of Zainatain, a boutique digital growth consultancy. She helps organizations improve website performance through UX strategy, conversion optimization, and analytics. Leigh works across industries to identify what is driving engagement, leads, and revenue and where friction in the customer journey is limiting growth. Her work focuses on prioritizing high-impact improvements that lead to measurable results.

More about Leigh's session

- How to define a meaningful conversion baseline for a website so optimization decisions are grounded in data

- A simple three-step framework for diagnosing performance before driving more traffic

- How to use GA4 and behavior insights to identify conversion friction and underperforming traffic

- Real-world examples of strategic improvements that increase conversions across channels

- How establishing a baseline creates clarity, confidence, and better leverage for future traffic growth

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