Michelle Bourbonniere

How AI Search Works

Michelle Bourbonniere, PhD, is the founder of Words on the Rise, an SEO consultancy which specializes in small site SEO. She works with solopreneurs and small teams to develop smart SEO strategies to get their website and their brand in front of the right audience of people. She specializes in keyword research, content planning, and in helping brands show up (and show up well) in AI search results.

More about Michelle's session

It’s no secret that how people find stuff online is changing. Increasingly, ranking #1 matters less than getting recommended by the bots.

In this presentation, I’m going to teach you how AI search works. You’ll leave understanding the step-by-step process AI systems use to compose AI answers.

And I solemnly swear I will not get all technical and bore you with the nerdy details! Instead, my goal is to equip you with a simple mental model of how these systems really work, under the hood.

Attend this talk, if you’ve ever wanted to know how to show up better in:

Google’s AI Overviews,
Google’s AI Mode,
ChatGPT,
Perplexity,
… and every other search-enabled AI chatbot!