Traditional keyword-first SEO is dead—but search isn't. Since 2022, AI has fundamentally changed how people find experts, coaches, and consultants online. If you're still optimizing for keywords and page rankings, you're playing by rules that no longer exist.
In this session, you'll learn why your content isn't showing up in ChatGPT, Perplexity, Google's AI summaries, and other AI-powered search tools—and what to do about it. Meg Casebolt breaks down her proprietary BEACON framework, the six critical signals AI uses to determine who gets cited, recommended, and trusted:

Brand Entity: Making yourself algorithmically recognizable across platforms
Expertise: Building semantic clusters that prove topical authority
Authority: Earning validation from credible sources (not just backlinks)
Content Infrastructure: Structuring your content so AI can actually parse it
Omnichannel: Reinforcing your signal across formats (without repurposing hell)
Narrative: Setting yourself apart with perspective AI can't replicate

You'll walk away knowing exactly how to diagnose what's broken in your current approach, which lever to pull first, and how to make your expertise unmistakable to both humans and AI systems—without adding more to your plate.
Perfect for service-based business owners who'd rather strengthen their signal than create more noise.